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About Runco

Since 1986, Runco has been a leader in the custom home theater industry and has sole focus on the commitment to research & development toward cultivating the latest and finest products and services in HD home theater video displays.

Runco International, Inc. is the leading name in the custom home theater industry. For fourteen years, Runco has been synonymous with the leading edge of this steadily maturing industry. The company is credited with having the vision to see an industry evolving when none existed. Runco built a strong foundation for the home theater industry to become a distinguishable segment of the retail landscape.

After identifying the market expansion years ago, Sam Runco positioned the company to benefit from the market's growth. Runco made key acquisitions in companies and technology to strategically create platforms that appealed to a mid-range market with products that have the "sizzle" of Runco's high-end brand name line. The acquisitions also introduced home theater video products with basic product offerings and some of the romance of the higher and mid-range systems to a broader market.

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Toy Story 3: Kid-tested, Grandmother-Approved 3D

Posted July 9. 2010 by Jennifer Davis
Last week, I loaded the kids, nieces, and Grandma up to go to see Toy Story 3 in 3D. The small theater in their hometown in West Texas only had only 3D auditorium, outfitted with RealD® and a Harkness® silver screen.

Grandma had never seen a movie in 3D and was pretty apprehensive. She was convinced that she’d have a horrible experience based on previous car sickness episodes and what she had heard from my aunt, who literally got sick after Avatar. We got to the theater early, so that I could find her a seat in the optimal spot for viewing. We settled in to the row for the show to start. I must say the kids looked adorable in their petite-sized glasses (which I was thankful for, as not all theaters offer them). The show started soon enough and once the preview for “Legends of the Guardians: The Owls of Ga’Hoole” started, I had my four-year old on my lap.

Toy Story 3 is a cute story with too many sub-plots to outline here. It introduces us (and the aisles at Target) to a whole new cast of merchandisable characters. My least favorite was probably the Ken doll (voiced by decidedly un-metrosexual Michael Keaton), who vacillated between shrewd cruelty and bubble-gum perkiness, but what can you expect from a toy that Mr. Potato Head called an “accessory. A walking handbag.” The movie had a scary part when…okay, I won’t spoil your fun, but when I asked my daughter what she liked about the movie, she did tell me that she liked “all of it…except for the lava.”

At the end of the movie, Grandma was fine. The eyes took a bit of adjustment, but she seemed no worse for the 3D wear. The 3D was pretty subtle (adding depth not in-your-face antics) and didn’t really take away from the story (as it has been known to do). The kids probably would have enjoyed the movie just as much (and probably my preschooler might have enjoyed it more) in 2D, but it was a fun family outing that kept us out of the muggy Texas heat and allowed us all to play one last time and say our good-byes to some of the most beloved movie characters of all times.

~Jennifer B. Davis is all about technology innovation and is a customer advocate, business executive, mom, and loves her job as Runco’s VP of marketing.

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