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This Minute at Runco

The Surround Sound Principle

Tuesday, August 02, 2011

By James Wood

I distinctly remember the first time I experienced surround sound. I was at my uncle’s house and he had just set up his system. He popped in a VHS tape of Star Wars: The Empire Strikes Back and away we went feeling like the snow speeders were about to clobber us in the back of the head. It was an amazing jump forward in my home-theater experience. From then on I longed for surround sound of my very own.

Fast forward to college where my roommate supplied our tiny apartment with a surround sound set-up. He grabbed a home-theater-in-a-box that had the speakers, tuner and DVD player all bundled together. All we had to supply was the TV. The thing was that every time we switched from watching a movie to sports to sitcoms he would need to fiddle with the remote and change the surround sound settings. He would keep pressing buttons, interrupting the sound and creating a jarring experience. That was the beginning of what we’ve come to call “The Surround Sound Principle” in our house.

It all gelled for me when my other roommate moved out and bought his own surround sound tuner. He’s something of an audiophile, so I knew it would sound good, but what thrilled me was that it automatically adjusted its settings for each input. So he’d turn on his DVD player and the tuner would switch over to DVD mode. He’d fire up the game console and the tuner would recognize those settings and switch. He’d eliminated all the button mashing and moved to enjoying his entertainment.

Now when we talk about The Surround Sound Principle, what we mean is that technology needs to get out of the way and let us enjoy our entertainment. This can apply to quality as well as complexity. I was, shall we say, cheap when buying my first surround sound tuner (I was a broke grad student, in my defense), and it showed. Every time we tried to listen to something the tuner got in the way, with low sound levels, poor balance and just all around crudiness. I skimped on the quality and we suffered every time we wanted to use the tuner. My roommate in college skimped on the usability so we suffered.

Runco makes the kind of technology that will get out of the way of your entertainment. Though we don’t make surround sound tuners (your Runco dealer can recommend several that will suit you well), we do make everything up to the highest quality. You will know how to get the most out of your Runco product, from our outstanding dealers to our customer service to our calibration, and we promise that everything will look its best. Whether you’re getting an LED projector, a DLP projector, a Plasma display or an LCD display, your Runco product will meet The Surround Sound Principle with flying colors.

Electronic House Home of the Year 2011 Winner: Hometronics

Friday, July 22, 2011

Runco would like to recognize Runco dealer, Hometronics, for their 2011 Electronic House Home of the Year Silver awards in the categories of "Family/Media Room" and "Outdoor Space."

Hometronics' massive "Custom Sized Entertainment" installation in Dallas featured a 103-inch, Runco XP-103DHD Plasma Display, as well as two, 50-inch Runco 1080p plasma displays.

For their award-winning outdoor "Supersize Me" installation, Hometronics installed the Runco MBX-1, DLP Projector which was previously used inside the property.

For photos and details on these installations, visit ElectronicHouse.com.

Paper Dolls for Grown Ups

Tuesday, October 12, 2010

fashion platesBy Jennifer B. Davis

When I was a girl, I had an extensive collection of paper doll books. I loved playing with them and I bought a few to collect. Like the Princess Diana one I still own and another of Nancy Reagan that I got on a trip to Washington D.C. with a school group. Years before that, I had a Fashion Plate toy (Tomy brand) that allowed you to create your own paper doll designs, complete with rub-on crayon patterns. I am sure I am not alone in these childhood memories. In fact, I suspect that these toys designed to inspire creativity have led many people to careers in fashion design, graphic arts, or interior architecture, including many of the designers and architects with whom we and our authorized dealers closely work.

With the launch of the new Runco Vistage™ ultra-thin displays and the related FinishPalette™ options, I am reminded again how fun it is to accessorize! Like those paper dolls that we used to play with, the options for customization and personalization are extravagant! You need not look any further than the FinishPalette catalog to see the literally hundreds of options available. If you don’t find what you need, we also offer custom hand-painted murals, leather or wool felt sculpture, color-matched paint, and a host of truly custom options for a one-of-a-kind piece of art in your home.

To get you in the spirit and to illustrate my point, try out your very own “paper doll” version of the Vistage V-63HD showing just a few of the myriad of designer options available. Enjoy!

Photo courtesy of: http://patternoflife.wordpress.com/2009/07/02/texas-treasures/

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