This Minute at Runco

Open Letter to Christopher Nolan

Tuesday, November 09, 2010

By Jennifer B. Davis

Open Letter to Christopher Nolan, the director of Batman “The Dark Night” who is working on his third Batman film, “The Dark Knight Rises,” which is planned for release in 2012. He announced in October the name of the movie and reinforced his decision not to film in 3D.

Dear Christopher,

First off, let me say that we at Runco are big fans of your work. We have recommended that every authorized dealer in the world buy a copy of “The Dark Knight” on BluRay to show in their showrooms, as it represents incredible movie making. Its dark shadows, specifically, show off the performance of our projection and flat panel products, just as it shows off your artistry.

We read with interest about your decision to buck the industry trends and NOT film the third Batman movie, “The Dark Knight Rises” in 3D. We applaud independent thinking, skepticism with mass-market fads, and trend setting (not following), so philosophically we are cheering for your decision and the boldness with which you have discussed it. So, 2D it is.

Now, with that out of the way, I do regret that we’ll never be able to see your new vision on our new Runco 3Dimension D-73d projector in 3D. Why? Let me tell you the reasons why we would have recommended the new movie as the go-to demonstration content on our 3D projection systems.

  1. You know how to tell stories in shadows

    The Dark Knight was dark. It visually depicted the depravity of a villain unlike anything we are likely to see for a while. And our products are technical marvels at delivering dark, but visible detail. The contrast on these projectors creates the inkiest blacks and would have brought your vision to life. We know the new movie will be along this same line, as you have striven for artistic innovation and consistency. More dark shadows. More details lurking in dim corners. More night sky vistas. More scenes that chill and thrill.

  2. You give us a sense of scale

    You have said that you wanted to be able to move from intimate scenes to large scale, immersive graphics and that the spatial illusion of the 3D effect might get in the way. It might have changed the feel of rooftop or aerial shots that create vast vistas. Your set, shot, story, and lighting choices all speak to the scale you wish to create. And we agree with you, poor 3D implementation could have made your next Batman movie look like the action figure instead of the gritty realism that you seek to create. Especially when people wanted to later view it on a small television, as many are thinking of doing. The diorama effect is a serious downside to 3D viewing in the home on a small display, but our projection-based system allows for big screen, cinema-worthy experiences, which help keep the scale you try so hard to depict. Your decision to shoot in high-definition and IMAX® formats speak to your commitment. Our release of and focus on projection-based 3D technologies first, even when the world is selling commodity 3D TVs on every street corner, speaks to ours.

  3. You make people lean forward

    As Geoff Boucher from the Los Angeles Times has commented, while “James Cameron is making a movie that makes people lean back, Nolan wants to make movies that make people lean forward.” So, the irony is this. You get a more compelling 3D experience when you lean in. When you become a part of the scene. When you lose yourself in the story. When you lose your bearings and don’t see the edges of the set, screen, or room. 3D begs for storytellers who make the audience lean in.

So, although we respect your choice (and that you have not become a grandstanding poster boy for anti-3D crusading, which is as wrong as the all-3D-all-the-time camp), we still mourn that we won’t see this new movie in 3D.

Lucky for us, the D-73d projector does 2D in breathtaking color and detail, so we’ll still be able to recommend “The Dark Knight Rises” for this and other products in our line-up. In fact, this new movie will be brilliant on the brightest LED home video projector on the planet, the Runco QuantumColor Q-1500d.

We’ll move on and make the best of it. You just keep making the best movies and we’ll keep giving you new places to show them off: in Runco home theaters!


Jennifer Davis

Repost: 10 Films That Should Be Remade in 3D

Tuesday, November 02, 2010

From Pocket-Lint.com by Stuart Miles, September 23, 2009

  1. Blade Runner
    "This has got to be high on anyone's list. It certainly is on ours. All those lights, the action, the futuristic scenery. Whether it's the opening sequence or when the female replicant falls through the plate glass window, we know your eyes wouldn't be able to take it all in".

  2. Apocalypse Now
    "Duvall's famous line 'I love the smell of napalm in the morning, it smells like victory' in 3D would be even more mind-numbing, surely. Then you've got all the jungle messing with your mind and -- what about that fan scene -- we bet that would be really trippy in 3D".

  3. The Shining
    "Here's Johnny!" As Jack Nicholson throws his face at you giving you the shivers. Combine that with the boy on the bike whizzing around the corridors of the empty hotel and you've got yourself a 3D movie that is surely scarier than the flat 2D version".

  4. Planet Earth
    "Natural history documentary from the BBC that is stunning as it is, throw in some 3D for good measure and it would be like the animals are actually in your living room stealing your TV dinner. Anything underwater is always impressive in 3D, just imagine how cool it would be here".

  5. Koyaanisqatsi
    "A Philip Glass soundtrack, a movie that is experimental in the first place. Enough said".

  6. Nuremberg Trials
    "Showing that 3D isn't just for the action-packed Hollywood blockbuster 3D can be used to bring documentaries to life and in this case the 1947 film of the Nuremberg Trials".

  7. Requiem for a Dream
    "Indy film about the lives of four druggies, there are plenty of trip scenes and weird-out moments that would only be enhanced by being converted into 3D. The question would be, could your mind take it?"

  8. Atomic Cafe
    "Disturbing collection of 1940s and 1950s United States government issued propaganda films designed to reassure Americans that the atomic bomb was not a threat to their safety. Now, who wouldn't want to see that in 3D?"

  9. Alice in Wonderland (1951 version)
    "No, not the new Tim Burton effort due out in 2010, although that's probably a contender too, but the original film effort would no doubt bring an added dimension (no pun intended) to the Mad Hatter's tea party and croquet with flamingos".

  10. Fellini's Roma
    "Rome in 3D directed by Fellini. Do we need any other reason?"

Which films would you like to see in 3D? Post your "top 10" list below.

Designing a 3D Theater: A Three-Dimensional Challenge (Part 3)

Monday, November 01, 2010

By Jennifer B. Davis

This is the third part in our three-part series on 3D theater design. In the first post, we featured information regarding overall 3D image quality. Second, we tackled brightness loss. In our final installment, we’ll handle the variety of issues related to 3D that are likely to affect the end users the most, which are the glasses.

3D Glasses -

The problem:

3D systems of all types for the home require glasses.  Some are bulky and require batteries (Active 3D). Others are slimmer and more stylish.  In any case, homeowners want glasses that are comfortable and work with the prescription glasses. Also, a lot of the content that is being released are titled intended for children and some of the glasses do not work well on their little faces.

The solution:

PreciseLight Glasses
  1. Runco’s PreciseLight™ glasses are battery-free and light on the nose. We do offer Active 3D solutions as appropriate, but homeowners and industry luminaries prefer passive and it is easy to see why.

  2. The PreciseLight glasses are a proprietary formulation which is unique to Runco. It was chosen for its exceptional stereo separation properties and light management. 6 pairs come complete with every 3Dimension product and additional sets of 6 are available at reasonable prices.

  3. Runco also offers a premium pair that are metal-rimmed and very stylish. They also feature a unique polarizer placement which compensates for the curve of the glass in the frames for even better performance.

  4. Runco also offers children’s size glasses for the youngest movie enthusiasts or sports fans.

  5. And for prescription glasses wearers, Runco has two options. First, we offer a clip-on style that can affix to your normal frames and allow for great 3D performance working with your corrective lenses. And in early 2011 we’ll be taking it further by offering prescription glasses in this same formulation. Talk about custom video!

Read this blog for future posts about 3D and for additional resources and tools in the design of 3D theaters. To read the previous installment, click here.

News & Events

Runco Adds Brilliant New Projector to Award-Winning LightStyle Series with LS-12HBd

17-Sep-2013 - Runco’s best-selling LightStyle™ Series taken to new heights of brightness and scale, offering an affordable big screen video experience in virtually any room of th..... more ▶

New Runco XtremeProjection Series Lights Up the Big Screen Experience at Home

06-Sep-2012 - This exciting new lineup boasts high-performing video performance coupled with installation flexibility and 3D capabilities at an exceptional value. Indianapolis, IN &ndas..... more ▶

Experience Runco

Request a demo at a dealer near you

Photo gallery

Awards & Recognition

Electronic House Product of the Year Award

Electronic House Product of the Year Award

Runco’s 3Dimension™ D-73d Series

More Awards ▶