This Minute at Runco

Top Three Reasons Why You Should Love 3D Glasses!

Monday, November 22, 2010

By Jennifer B. Davis

As manufacturers, broadcasters, and movie makers have created a frenzy around 3D, many consumers have been complaining about the glasses. Why are they bulky? Why are they expensive? Why are they not interoperable? Why do they have to wear them at all? Below are our top three reasons why you would want to wear 3D glasses.

As you know, Runco offers several types of 3D, ranging from our premium Constant Stereoscopic Video™ (CSV) approach used on the 3Dimension™ D-73d 3D projector to the Active 3D solution available with several models, including the Signature Cinema™ SC-50d and SC-60d. For the purposes of this article, I’ll focus my comments on the CSV approach and the related PreciseLight™ passive glasses that are utilized in this architecture.

3. Commitment
“Any time you are able to improve your engagement of your product, it becomes a more valuable product and your business gets stronger,” proposed Dan Ronayne, the executive vice president and general manager of MSG Networks (as quoted in Street & Smith’s SportsBusiness Journal earlier this year). In other words, the more homeowners commit and engage with the content they are watching at home, the more valuable that content is perceived to be. This is what the broadcasters and movie studios are counting on. That sports fans will appreciate ESPN 3D not only because of the quality programming, technological innovation, and great guts-and-glory stories that are played out, but because the viewers will be participating in new ways. That as the experience of the commercial theaters (where in 2009, 11% of the box office proceeds were for 3D films) translates into homes, people will wear the glasses as their sign of support for the platform and their excitement for movies like Avatar. Consumers commit to be immersed in the game or the story when they put on the glasses. This act of commitment alone can set up the consumer for incredible experiences.

2. Community
Unlike the elementary school student that is the only kid in his class with glasses (and thus the sole recipient of taunts and “four-eyes” teasing), everyone will be wearing 3D glasses. Invite folks over for the game or the latest blockbuster on 3D Blu-Ray® and everyone will join the club. A sense of community will develop. Something akin to school uniforms, no one will feel left out or excluded (unless you don’t have enough glasses to go around: a mistake any gracious host will strive to avoid). Runco includes 6 pairs of the PreciseLight glasses with the projector and additional pairs are available. We also offer specialty glasses like clip-ons, premium metal-frame fashion glasses in a titanium finish, and coming in early 2011, we will have prescription offerings so that you can watch in the utmost comfort with a pair of glasses that are uniquely your own.

1. Quality
The main reason that you should embrace wearing 3D glasses is that the glasses-free 3D approaches are not ready for the home. The most popular autostereo displays require no glasses, but have serious compromises in terms of viewing areas, resolution, and overall image quality. These displays are suitable for some public signage or advertising purposes (which is where you will be seeing them…airports, train stations, shopping malls, etc.), but not for movie or television watching in the home. The compromises are just too great. For instance, in a 9 view lenticular 3D solution, a single 1080p image is carved into 9 viewing zones, each seeing an image that is only 213 pixels (versus 1920). This is a worse resolution than the worst CRT television you may have had in your dorm room at college. So, for the best possible image quality (full resolution and full refresh to each eye) and for the best 3D experience (limited artifacts, ghosting and cross-talk), the 3D glasses are here to stay. If you are going to invest in a new 3D-capable projection system or 3D TV, you should have an incredible experience.

Runco highly recommends projection systems for 3D as they create a more immersive experience. See our 3D eBook for additional evaluation criteria when selecting a 3D display system for your home.

Quandrant Systems Open House to Showcase D-73d 3D Projector

Wednesday, November 17, 2010

Quadrant Systems Open HouseRunco dealer, Quadrant Systems, will showcase the new Runco 3Dimension Series D-73d 3D projector during their open house Thursday, November 18, from 4PM to 8PM in Portland, Oregon.

Runco's WindowWall™, Crystal Portfolio™ CX-OPAL55 LCD display and VideoXtreme™ VX-22d DLP projector with CineWide™ and AutoScope™ will also be on display during the open house. The evening will feature hors d'oeuvres, beverages and door prizes, and attendees are encouraged to RSVP and arrive early to get a closer look at Runco's custom home theater products.

For more information, visit www.quadrantsystems.net.

Passion You Can See

Friday, November 12, 2010

By Jennifer B. Davis

As you may have heard, the new Runco 3Dimension D-73d is taking the world by storm. It is 3D done right!

One of the things that people love about this set-up is the glasses options. If you must have them, they should be fantastic! This is where our passion for exceptional video quality and incomparable visual experiences is clearly evident.

We bring people together, in a truly individualistic way with our range of PreciseLight™ glasses offerings, which include the following alternatives. Each utilizes battery-free passive technology and is a Runco exclusive!

Standard: 6 come in the box and sets of 6 are available at a reasonable price. These glasses are a unique formulation of linear polarization designed for precise stereo separation, unlike anything else available on the marketplace. They are tuned to match the left and right eye filters on the projector itself and to work with a PISCES-rated polarization-preservation screen.

Clip-Ons: For the clients who wear prescription glasses (and those who don’t), our clip-ons are a great option. They are relatively inexpensive and easy to have on hand next time you have a movie night or want to show the big game to your friends.

Children’s size: When I took my young son to his first 3D movie, I was really disappointed that they didn’t offer child-size glasses. The poor kid spent the whole time on the edge of his seat (because otherwise the theater chair would have folded up on him) and held his glasses onto his face with his finger on the bridge of his nose. Not a great viewing experience, I would say. Now, your children, grandchildren, and friends will have a “better than cinema” experience in your home with glasses built for their faces.

Premium: Our premium glasses are metal-rimmed and finished in a shade of titanium. They have the European styling of sunglasses, but feature our premium polarization, which not only uses our proprietary polarization formulation, but also features a unique alignment that compensates for the curve of the glasses in the frame for even higher quality performance.

Prescription: Our own Runco Rx offering is coming in 2011! This special order offering will customize a pair of premium glasses to your unique prescription for corrective lenses.

I would be remiss to remind you that none of these options are even possible in Active 3D, where the industry standards and Runco’s own offering takes batteries, is a bit bulkier one-size-fits-all (over the top of your other glasses and too big for a child’s face), and doesn’t allow for the personalization for style or corrective lenses.

But why should we provide more options than the 3D TV makers that are investing millions in advertising? Why should we allow for customization when it is easier to have one kind of glasses on the shelf in the warehouse? Why? Because we are passionate about our customers and the entertainment experiences they have in their homes! The PreciseLight glasses offering is industry-leading and our hand-crafted approach to video is evident even in the small details of our systems. That is what passion is all about!

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