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This Minute at Runco

Design in the Digital Age at WestWeek

Tuesday, April 06, 2010

Runco recently launched its new Runco WindowWall display wall as well as its ColourPalette offerings at WestWeek 2010, which is an event that hosts LA-area architects and designers.

One of the keynotes during WestWeek was moderated by Margaret Russell the editor in chief for ELLE DÉCOR called ‘Giving Design a Voice in the Digital Age: Navigating the new media landscape’. Margaret, along with a panel of design writers and bloggers, discussed how technology and new media outlets are shaping the design world.

“The similarities in the issues that the design community and the custom home theater dealer community are wrestling with was striking: How do I adapt my business to today’s economy? How do I use social-networking tools to develop my business? How do I defend my value in a world where information is less expensive and more accessible than ever? Watching Margaret and the panel, I was often reminded how much the dealer and design communities are aligned in their endeavor to deliver incomparable experiences in the home - and how much they stand to gain by working together. Runco’s mission is to not only enable the incomparable experiences, but also to facilitate a partnership between designer and dealer for their clients.” Adam Schmidt, Runco GM.

The Runco WindowWall is an innovative solution that will enable architects and designers to work with authorized Runco dealers to integrate innovative visual solutions and compliment the most unique home design projects. Along with Runco ColourPalette which fuses elements of technology and design together to create a flawless addition to today’s luxury home.

The Value of a Home Theater is Immeasurable

Monday, April 05, 2010

Posted by Jennifer Davis

While it is difficult to assign a specific, formulaic resale value to a home theater addition, the true benefit is in the experience: the comfort and convenience a theater provides. Plus, having an impressive theater adds the “wow” factor needed to attract buyers in certain real estate markets so that they can imagine living and entertaining in the space. “A home theater certainly adds value,” says Valerie Marques of Scottsdale-based VM Concept Interior Design Studio“and that value depends on the quality of the components they choose, and having a great design.”*

As Runco clients will attest, the value of a home theater might just be summarized best in the memories, movie moments, and the lifestyle that it creates for current and future owners. To see if a home theater is right for your home (and you may be surprised by the possibilities), contact a Runco dealer.

*As quoted in the March 2010 edition of Alaska Airlines Magazine in an article by Jenny Quill entitled “Enhancing Your Home: The best design combines create comforts and greater resale value.”

Jennifer B. Davis is all about technology innovation and is a customer advocate, business executive, mom, and loves her job as Runco’s VP of marketing.

Runco Academy is LinkedIn

Wednesday, March 31, 2010Runco Academy

For over 15 years Runco Academy’s Master Class has been widely considered the industry standard for video manufacturer training, providing Runco dealers with advanced technical and sales training.  Now graduates of the class can join the Runco Academy Alumni group on LinkedIn. This group allows fellow alumni to benefit from this elite association where they can share, network, find opportunities and updates from Runco.

Runco has certified more than 2,000 custom installation consumer electronics professionals, and to keep up with ever changing technology and industry standards, Runco recommends re-certifying to continue education by attending the Runco Academy Master Class every 3 years. Runco dealers can register for the next Runco Academy Technical and Sales sessions May 21-24th or July 23-26th, 2010 on the Runco Partner Portal.

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