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New 3D TV Warnings - why 3D isn't ready for PrimeTime (yet)...

Tuesday, May 04, 2010By guest blogger John Sciacca of John Sciacca Writes...

The technical juggernaught that is 3D might just have met its first roadblock with how its being used on the mass-market TV's that are now available. Samsung released news a few weeks ago with instrcutions titled "Viewing TV using the 3D Function."

Let's just say that not all the news out of 3D land is puppy dogs and rainbows. It turns out that beyond all the other hoopla that the current application of 3D is causing, you can also possibly enjoy:

* An epileptic seizure!  Or, even better, a stroke! What's that you say? You've never had a seizure and it doesn't run in your family? So now you think you know more about seizures than 3D, do ya? Samsung says, "Even those without a personal or family history of epilepsy or stroke may have an undiagnosed condition that can cause photosensitive epileptic seizures." So, keep your emptied-to-buy-a-3D-TV wallet handy to cram into the mouth of any guests or family members that start trying to bite their tongue off. (Note: If tongue biting is voluntary due to watching a crappy movie hyped for 3D, use wallet at own discretion.)

* Regular TV = perfectly safe and responsible babysitter. 3D TV = wants to reprogram your kids A Clockwork Orange style. Samsung recommends that children and teenagers "should be closely supervised when viewing these images."

* I'm not saying that 3D will try and take your fetus and put it to work on a factory line, or that 3D thinks that old people should be sent to Carousel Logan's Run style or that you better be DAMN sure you get a full 12 hours before even thinking about watching Avatar. I'm not saying it, but this what Samsung said, "Pregnant women, the elderly, sufferers of serious medical conditions, those who are sleep deprived...should avoid utilizing the unit's 3D functionality."

* Think you'll just ward off 3D strokes and seizures with several tall, chilled glasses of your "magic juice"? Wrong! 3D preys on drunks with the same passion it has for babies, the old and infirm. "Those under the influence of alcohol should avoid utilizing the unit's 3D functionality." How much is too much? When should you know when to say when? 3D knows! And it is DYING to tell you!

* More awesome things these new 3D TV’s can cause! "(1) altered vision; (2) lightheadedness; (3) dizziness; (4) involuntary movements such as eye or muscle twitching; (5) confusion; (6) nausea; (7) loss of awareness; (8) convulsions; (9) cramps; and/ or (10) disorientation." I frequently have #5, 7 and 10---maybe I've been living my entire life in 3D. And they said you couldn't upgrade! Or perhaps 3D will enhance my already awesomeness?

* Now when I tell my daughter not to sit too close to the TV I can add, "OR YOU'LL GO BLIND!"

* No matter how stylish you think your new 3D active glasses are, don't ever, ever, NEVER wear them when not watching 3D TV. Doing so "may be physical harmful to you and may weaken your eyesight." Not to mention it will make you look like an absolute tool. Oh, and please remember these are not sunglasses or protective goggles. However, if you're willing to risk blindness, they would probably like sweet at a rave.

* Also, it turns out that the 3D experience is so crammed with awesome, that afterwards people will be unwilling or unable to immediately return to their pathetic, 2D existences. They might try and, say, pitch themselves off a balcony! To help curb these natural post 3D suicidal tendencies, Samsung advises, "DO NOT place your TV television near open stairwells, cables, balconies, or other objects that can be tripped over, run into, knocked down, broken or fallen over."

Propose a Way of Living

Friday, April 30, 2010

Posted by Jennifer B. Davis

Reflecting on the launch of the WindowWall ColourPalette and our legacy in the home theater, I am reminded that it is the responsibility and privilege of the Runco dealer to use technology, specifically Runco video products, to propose a way of living to their clients.

~Jennifer B. Davis is all about technology innovation and is a customer advocate, business executive, mom, and loves her job as Runco’s VP of marketing.

Runco Dealer Electronic Essentials Wins EH Publishing Award

Wednesday, April 28, 2010

April 28, 2010, from Electronic House featuring Runco Dealer Electronic Essentials in Vancouver, WA

Electronic rock reveals a hidden home theater.

A home theater should have at least one element that really wows its audience. It could be an enormous Cinemascope screen or an audio system hat rattles the rafters. Dimmable lighting can heighten the anticipation of viewing the latest blockbuster film, and elevated seating is one of the best ways to evoke a sense of being inside a real movie theater. The 15-by-18-square-foot Home Cinema room has all of the above, but what really has their friends’ tongues wagging, says John Vandruff of Electronic Essentials, Vancouver, Wash., is the switch that’s built into the surface of a massive stone fireplace in the owners’ gentleman’s parlor. Neither guests nor the homeowners can see the switch—not that it’s much to look at. That’s because it’s connected to and hidden behind one of the stones within the fireplace façade. When pressed, this “secret” stone throws the switch which signals a motorized arm to open a door to the theater. Like the stone, the door is indiscernible, having been integrated into the wooden wall paneling of the parlor.

“There is absolutely no indication that a theater exists beyond the walls of the parlor,” says Vandruff. “And once visitors are inside [the door shuts automatically after being open for eight seconds], no one would ever know there were people inside.”

The hidden door has a lot to do with this; so does the room’s level of soundproofing. By way of house design, room design, special construction techniques, and acoustical materials, a collaboration between the Architect Blondino Design, the builder Tamarack Homes, and Electronic Essentials. They were able to greatly reduce the sound transfer to the rest of the house “When the door shuts you can hear a pin drop,” says Vandruff. “When the 9.2 surround-sound system is playing at a normal volume level, nobody in the rest of the house other than the parlor can hear it.”

However, people in the parlor can see what’s playing in the Theater room on the 110” Stewart Filmscreen CinemaScope screen if they wish. An Elan distribution system routes HD video from the house components racked in a nearby closet to both the Runco CineWide RS-900 projector in the theater.

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