This Minute at Runco
By James Wood
I distinctly remember the first time I experienced surround sound. I was at my uncle’s house and he had just set up his system. He popped in a VHS tape of Star Wars: The Empire Strikes Back and away we went feeling like the snow speeders were about to clobber us in the back of the head. It was an amazing jump forward in my home-theater experience. From then on I longed for surround sound of my very own.
Fast forward to college where my roommate supplied our tiny apartment with a surround sound set-up. He grabbed a home-theater-in-a-box that had the speakers, tuner and DVD player all bundled together. All we had to supply was the TV. The thing was that every time we switched from watching a movie to sports to sitcoms he would need to fiddle with the remote and change the surround sound settings. He would keep pressing buttons, interrupting the sound and creating a jarring experience. That was the beginning of what we’ve come to call “The Surround Sound Principle” in our house.
It all gelled for me when my other roommate moved out and bought his own surround sound tuner. He’s something of an audiophile, so I knew it would sound good, but what thrilled me was that it automatically adjusted its settings for each input. So he’d turn on his DVD player and the tuner would switch over to DVD mode. He’d fire up the game console and the tuner would recognize those settings and switch. He’d eliminated all the button mashing and moved to enjoying his entertainment.
Now when we talk about The Surround Sound Principle, what we mean is that technology needs to get out of the way and let us enjoy our entertainment. This can apply to quality as well as complexity. I was, shall we say, cheap when buying my first surround sound tuner (I was a broke grad student, in my defense), and it showed. Every time we tried to listen to something the tuner got in the way, with low sound levels, poor balance and just all around crudiness. I skimped on the quality and we suffered every time we wanted to use the tuner. My roommate in college skimped on the usability so we suffered.
Runco makes the kind of technology that will get out of the way of your entertainment. Though we don’t make surround sound tuners (your Runco dealer can recommend several that will suit you well), we do make everything up to the highest quality. You will know how to get the most out of your Runco product, from our outstanding dealers to our customer service to our calibration, and we promise that everything will look its best. Whether you’re getting an LED projector, a DLP projector, a Plasma display or an LCD display, your Runco product will meet The Surround Sound Principle with flying colors.
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