This Minute at Runco

The Magic is in the Mix

Thursday, November 03, 2011

By Jennifer Davis

Last night I attended a private designer reception at Williams-Sonoma. Apparently, Portland’s swank NW 23rd store is one of two in the world that display not only their kitchen and gourmet products, but also their furniture and accessory lines. I had a chance to talk with Monelle Totah, their VP of product development about trends in the home. She repeated the emphasizes on hearth and home, with great rooms becoming more common place and dining, casual seating, and storage all sharing space in the home.

She emphasized the importance of mixing styles. The gray, heavily-weathered “Belgium” look which is gaining popularity, can be brightened with other colors and pieces. Being a fan of textiles, she suggested adding texture and color in fabrics, upholstery, and accessories like table linens and pillows. She also said how shiny “Hollywood glamour” pieces can be combined with distressed antiques (literally their new “found” line is one-of-the-kind upcycled pieces that they buy in international flea markets). The magic is in the mix.


When asked specifically about technology in the home, something conspicuously absent in their beautifully-appointed showroom, she smiled and commented that she was glad she didn’t have to worry about it in their showrooms. They have a few console pieces that could work for “entertainment centers” and they have a few hutch or chest pieces that could accommodate a Runco Vistage display, but that isn’t really the focus of their offering. She said that at the Highpoint Furniture Fair last week there were more and more entertainment furniture pieces that put the displays out front-and-center rather than hiding them away, which has always been her preference. We discussed that even though technology is a big part of these gathering spaces in the home, designers and their clients are often left to their own devices to solve the challenge of where to put it and how to integrate it into the overall aesthetic.

Runco has responded with products that can be customized, color-matched, and framed to match the style and décor of the room, rather than fighting with it. See the FinishPalette and FrameGallery catalogs for more details.

The magic of Runco extends to helping clients, and the authorized resellers and designers and architects who advise them, to get the mix right!

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