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This Minute at Runco

The Distinguishing Touch

Monday, April 12, 2010

Posted By Jennifer B. Davis

“Architects all have access to the same materials. It’s how we put them together that distinguishes us.” – Howard J. Backen, FAIA, Backen Gillam Architects*


This is true of architects of all types. Our product architect and engineering staff may have access to the same materials as others, whether those be raw components, surface materials, or video format standards, but it is in the unique combinations where their creativity and expertise is evident. And, of course, there are certainly some technologies to which our team has unique access. After all, we have a legacy of invention and innovation and it shows in our proprietary products and features. From the satin-grained, mitered-cornered frames of Runco’s XP plasma line to the stylish LightStyle™ projector series. From the industry-changing SmartColor™ of the QuantumColor™ projectors to the stunning brightness of the VideoXtreme™ VX-33, the Runco products are exceptional and worthy of your extraordinary home.

~Jennifer B. Davis is all about technology innovation and is a customer advocate, business executive, mom, and loves her job as Runco’s VP of marketing.

*As quoted in “Winter Country Accord” in Architectural Digest, March 2010

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