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This Minute at Runco

Leading Lady

Thursday, May 06, 2010

Posted May 6, 2010 By Jennifer Davis

In the 2006 movie “The Holiday” with Cameron Diaz, Judd Law, and Jack Black, there is a great scene with Kate Winslet and Eli Wallach, who plays Arthur, a retired movie screenwriter.  He advises her to be bold and to become the “leading lady” of her own life.  That she shouldn’t be acting like the supporting character or “best friend,” but should take control of her life.

I have been asked several times recently if Runco products were only for celebrities.  They have seen the magazine write-ups or have talked to a dealer, and that leads them to believe that only famous actors, musicians, or real estate moguls own Runco products in their luxury homes.  Although we love our high-profile clients and appreciate that they have invited our products into their homes, but I can assure you our client-base is not exclusively celebrities.

For every famous recording artist, there are dozens of pediatricians or veterinarians who have created exceptional entertainment spaces in their homes.  For every movie director, there are electrical engineers or marketing managers who want a place to relax and recharge and their Runco product is in the center of their experience.

But one thing is common; the Runco customer is the leading lady or leading man of their own life.  They want to create remarkable spaces and build memories in their home.  They want to open their homes to friends and family or they want to create a personal entertainment space that is unique to their tastes and style.  In any case, they want to create a lifestyle that reflects them completely.

This is what Runco provides through our exceptional video products and the services of our authorized dealers.  It is nothing short of remarkable.  It is nothing short of what a leading lady deserves.

~Jennifer B. Davis is all about technology innovation and is a customer advocate, business executive, mom, and loves her job as Runco’s VP of marketing.

Runco Dealer Electronic Essentials Wins EH Publishing Award

Wednesday, April 28, 2010

April 28, 2010, from Electronic House featuring Runco Dealer Electronic Essentials in Vancouver, WA

Electronic rock reveals a hidden home theater.

A home theater should have at least one element that really wows its audience. It could be an enormous Cinemascope screen or an audio system hat rattles the rafters. Dimmable lighting can heighten the anticipation of viewing the latest blockbuster film, and elevated seating is one of the best ways to evoke a sense of being inside a real movie theater. The 15-by-18-square-foot Home Cinema room has all of the above, but what really has their friends’ tongues wagging, says John Vandruff of Electronic Essentials, Vancouver, Wash., is the switch that’s built into the surface of a massive stone fireplace in the owners’ gentleman’s parlor. Neither guests nor the homeowners can see the switch—not that it’s much to look at. That’s because it’s connected to and hidden behind one of the stones within the fireplace façade. When pressed, this “secret” stone throws the switch which signals a motorized arm to open a door to the theater. Like the stone, the door is indiscernible, having been integrated into the wooden wall paneling of the parlor.

“There is absolutely no indication that a theater exists beyond the walls of the parlor,” says Vandruff. “And once visitors are inside [the door shuts automatically after being open for eight seconds], no one would ever know there were people inside.”

The hidden door has a lot to do with this; so does the room’s level of soundproofing. By way of house design, room design, special construction techniques, and acoustical materials, a collaboration between the Architect Blondino Design, the builder Tamarack Homes, and Electronic Essentials. They were able to greatly reduce the sound transfer to the rest of the house “When the door shuts you can hear a pin drop,” says Vandruff. “When the 9.2 surround-sound system is playing at a normal volume level, nobody in the rest of the house other than the parlor can hear it.”

However, people in the parlor can see what’s playing in the Theater room on the 110” Stewart Filmscreen CinemaScope screen if they wish. An Elan distribution system routes HD video from the house components racked in a nearby closet to both the Runco CineWide RS-900 projector in the theater.

Runco launches its 3D Enthusiast's Guide

Friday, April 23, 2010

Runco is proud to introduce and share an ebook called “Enthusiast’s Guide to 3D”. This is a viewer’s guide on how to evaluate good 3D, including an introduction to 3D in the home and important evaluation criteria. Click to view the 3D Guide and download the ebook.

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