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This Minute at Runco

Being the Best Isn't Good Enough

Thursday, March 24, 2011

By Jennifer Davis

“Don’t be the best in the world at what you do; be the only one in the world who does what you do.”

That quote is me paraphrasing Jerry Garcia who famously played lead guitar for The Grateful Dead. I first heard it from one of my favorite cartoonists, Hugh McLeod. This is a lofty aspiration that we have striven for at Runco.

Our hard work and ingenuity is paying off for our clients. We have been innovating in the home theater and larger home entertainment market for decades and our market-leading position in LED projection (the InfiniLight™ technology in our QuantumColor™ product line), our innovations in 3D (our award-winning CSV 3D approach in the 3Dimension D-73d), our envelope-pushing solutions in flat panel (OPAL™, the WindowWall™ and Vistage™ specifically), and our legendary CineWide® offerings are just examples. Our recent Design by Runco™ initiatives, like the Vistage FinishPalette™ and LightStyle FinishPalette™ are setting another standard for personalization and customization.

Once again, we are the only one in the world doing what we do.

Everyone is Thinking in Curves

Wednesday, March 16, 2011

By Jennifer Davis

Copenhagen D-73dRunco's dedication to developing the finest home theater solutions doesn't stop at quality and performance. We spend extensive time researching the latest trends in architecture and design, as well as the contributions of avant-garde designers and luxury retailers to develop products that match the eclectic and custom style of our customers. It is through this process that we developed Runco's Copenhagen™ industrial design, which features beautiful curves and a sleek, elegant chassis that is a nod to some of the most impressive modern and traditional architecture developed today.

One Jackson Square

An example of this unique and curvaceous architecture can be seen with One Jackson Square in Manhattan New York. Kohn Pedersen Fox Associates transformed this former surface parking lot into an AIA Honor Award-winning building that Kelly Minner of ArchDaily.com best describes as, "undulating bands of glass” that create a “ribbon-like series of convexities and concavities along the street wall."

One Jackson Square's modern and sustainable architecture was also featured in a number of publications including the New York Times, Modern Luxury, Avenue Magazine, Greenopia, The Architects Newspaper, Robb Report, The New York Post, Elite Traveler, and many others. Every single one of the building's 35 residences needs a Signature Cinema SC-50d, the 3Dimension D-73d, or a QuantumColor Q-1500d in Runco’s new Copenhagen industrial design that mirrors the wave-like curves of this architectural masterpiece (click the “Vision” or “Residences: Photo Gallery” links to see more pictures).

Getty Museum

Once you look for curves in architecture and design you start to see them everywhere. This is a photo I took at the Getty Museum in Los Angeles. The Getty Center sits on a hilltop in the Santa Monica Mountains and architect Richard Meier took his inspirations from the surrounding view of the Pacific Ocean, the nearby San Gabriel Mountains and the vast street-grid of the city to highlight both nature and culture in his design of the complex.

As we continue to research the most artistic and compelling designs for our products, we encourage you to keep an eye out in your own community for stunning examples of modern and traditional designs that inspire you and to send us your comments on how we can continue to deliver quality solutions that are geared to your custom home theater needs.

The Benefits of Front Projection

Tuesday, February 01, 2011

#1: The Big Screen Experience

Home theater enthusiasts have known for decades how impressive front projection entertainment systems can be. They are the dominant technology in commercial cinemas for good reasons and many of these translate into residential applications.

So, why consider projection for your home?

The first benefit is that you can create a big screen experience at home. While plasma displays top out at around 150” and single LCD TVs over 70” are rare, projection systems are virtually unlimited in size and at a lower cost per square foot of display. You can create screens measured not in inches diagonal, but in feet or meters wide, which translates into more compelling entertainment.

#2: Design Flexibility

The second reason to consider front projection in the home is that it fits your lifestyle and blends seamlessly with your décor. You can hide the electronics away and with a touch of a button bring a home theater to life, without having to leave the room.

There is also no thinner flat panel display than a front projection screen. Projectors are available in a wide range of sizes, industrial design styles, and personalization that allow the product to be customized to the homeowner’s personality and passions.

#3: Unmatched Image Performance

From color performance to black levels, in the right environment, projection dominates.Plus, you are not limited to a fixed aspect ratio of 16:9 high definition (which is a 1.781 aspect ratio). You can watch CinemaScope2.35:1 content without black bars using Runco’s CineWide® and CineGlide™ technology.

#4: 3D Done Right

The market excitement around 3D in the home is palpable and there is no better way to watch 3D than with projection. The big screen experience is more immersive and it enables Runco’s Constant Stereoscopic Video™ (CSV) with battery-free passive glasses for the best-in-class 3D performance.

#5: Energy Efficiency

Using power-consumption-per-square-inch calculations, projectors use a fraction of the energy of large flat panel displays. This is especially true of Runco’s InfiniLight™ lamplessLED illumination (available on the QuantumColor™ series and the 3Dimension™ D-73d).

Why doesn’t everyone have a theater?

First off, projection is seen as relatively complicated (as opposed to a buy-and-hang flat panel display, which is often a do-it-yourself project for the homeowner). This leads to people believing it to be wildly expensive, overly complex, or not even considering it as a possibility at all.

The second reason is people associate projectors with dark, cave-like rooms that can only be used for movie watching. Sometimes space, room size, or ceiling height limitations can make homeowners believe that projection will never work for them.

Once the homeowner considers projection, then the real work begins of making it work for their room.

Projection only works when the light on the screen is brighter than the brightness of the room. In other words, the “blackest” blacks of the scenes you show, will only be as dark as the screen before you turn on the projector and in many bright rooms that is simply not dark enough for acceptable viewing. Make no mistake, projection is not the best solution for every room.

Outsmarting the Sun

While the industry standards for theater brightness call for approximately 14 foot lamberts (fL) of luminance off the screen, the sun delivers a whopping 10,000 fL!

One of the ways to beat the sun and create incredible visual experiences in the home is with a flex-theater. When you can’t dedicate the space or the budget for a dedicated home theater, a flexible design that accommodates multiple uses of a single space can be a perfect compromise. A projection system combined with modular furniture and lighting control can transform a living room into a theater back into an entertainment space with a simple tap on a touchscreen.

To learn more about how to outsmart the sun with exceptional room designs, download the Runco's Guide to the Flex-Theater or review Runco's Guide to Projection Solutions.

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Electronic House Product of the Year Award

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Runco’s 3Dimension™ D-73d Series

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