This Minute at Runco
Three Reasons to Install a Runco Home Theater
After years of coveting and contemplating, I am finally installing a proper front-projection Runco system into my own home. I don’t want to make too many lame excuses for being behind my colleagues and friends in having a theater, but I finally have a room where I can control the light and have the wall space to accommodate a theater and construction has begun. I will provide additional progress updates as it continues, but needless to say, myself and my family are very excited!
Which leads me to the discussion today, why install a Runco home theater? As a self-described technology geek, I had always wanted a theater, but the reason that we pulled the trigger was more about my role as a Mom and Wife, than as the VP of marketing for Planar and Runco. Here are the three, very personal reasons, why I wanted a Runco theater in my home.
3. Nothing beats diagonal inches for family movie night
We have a long-standing Friday night tradition of getting pizza and “watching something upstairs.” Recently, we have enjoyed a beautiful Runco Vistage 63” flat panel and I have nothing but good things to say about that display. Absolutely beautiful! However, due to the layout of the room, my daughter (who is seven and quite petite at that) could only see the screen when the sofa was reclined and she was sitting in one particular place at the table. It was less accessible for her than it was for others in the family. So, now we are looking forward to watching movies or “So You Think You Can Dance?” episodes on an 110” screen for a more immersive experience that can be viewed from any portion of the room. That 110” Stewart screen is a whopping 300% bigger than the Vistage in terms of square inches (5,167 vs 1,695) and those extra diagonal inches have a huge impact.
2. It makes my home a destination for our friends
For years, my husband has participated in a Sunday night “Men’s Movie Night.” They go to some shoot-em-up movie that nobody’s wife wants to see and love every minute of it (well, except for the sticky floors, uncomfortable seats, and noisy patrons). If nothing of interest was in the theaters (and that is often the case), they’d meet up in someone’s home to watch a BluRay instead. Due to the set-up we had, our home was always on the list (I mentioned earlier how incredible movies looked our Runco display). But with this new set-up, our house will be the preferred location for these home cinema experiences.
Sure, I am in the professional video business and having nice displays at home is an occupational hazard, but now that will be apparent from the moment someone walks into the room and sees the impressive QuantumColor Q-750d on the ceiling and screen on the wall. We choose not to put it in the back of the room, although we could have with the equally-fabulous Ultra version, because we wanted the room to be a spokesperson for Runco. It will get lots of deserved attention and I have already heard my husband giving an impassioned explanation to our friends about the benefits of Runco’s Infinilight LED illumination system and Runco SmartColor. Which, I must admit, is a proud moment!
1. It makes my home a destination for my kids’ friends
Friends of mine, whom I consider particularly good at this impossible job called “raising kids,” have expressed to me time and time again the importance of knowing your children and their friends as they grow. This is especially true during the teenage years, where the influence of peers is so pronounced. My children are still in elementary school, but even now I see the impact of their friends on their choices and attitudes. And frankly, I want to continue to know them, and their friends, and have an influence as long as I can. Having a home theater is the kind of thing that will bring kids to our house. We will stock the fridge in the back of the room with snacks and beverages. We will have great movies and shows available. We will create the kind of environment in our media room that makes our house the place to be on a Friday or Saturday night.
These are just some of the reasons that we are now working on the theater. We know that it is an investment that will pay dividends for our family and friends for years to come.
Stay tuned for more updates on the theater and for pictures of the finished room, coming soon!
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Congratulations to Runco Founder, Sam Runco, who was announced as an inductee into the CE 2011 Hall of Fame by the Consumer Electronics Association.
Sam Runco shared his thoughts with CustomRetailer on the day of his induction, remarking on the importance of maintaining a dedicated relationship with his dealers:
"One of the smartest things I did was to learn how to listen to my dealer base and get the guys to really open up and tell me the truth. Sometimes it wasn't easy, but it was necessary to succeed. When I think that I am joining previous inductees such as Ray Dolby, Steve Jobs and Dr Harman, I am greatly humbled and extremely honored to be included with the other 2011 CE Hall of Fame inductees."
Runco International is still fully committed to the fight for quality home theater, with our most recent awards for the 3Dimension™ D-73d projector, the Runco WindowWall™, our QuantumColor Series™ projectors and the Signature Cinema™ SC-60d projector being no exception.
We congratulate and thank Sam for sparking the dream that is still alive and well in the magic of Runco today.
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By Jennifer B. Davis
You may have read or heard the term “3-chip” when referring to a projection system and wondered what it meant. Some misappropriate the term to apply to a lower-performance LCD projection system that uses 3 LCDs (sometimes using vague terms like “Certified 3 Chip” or the like), but in most cases the term refers to the use of 3 distinct Digital Light Processing® (DLP) chips from Texas Instruments® (TI) to deliver exceptional projector performance. Each chip is essentially a microscopic landscape of mirrors that shift to direct light to the projection lens within the light engine of the projector. This DLP 3-chip architecture is the technology used in 99% of commercial movie theaters and is a favorite of home theater enthusiasts as well. It is the architecture of the new LightStyle™ LS-10i and LS-10d announced to critical acclaim at the CEDIA Expo in 2010. So, why should you care about 3-chip? Here are the top three reasons:
3. No Color Wheel
3-chip projectors are built with a dedicated chip for each of the three primary colors of light: red, green, and blue. Note: these differ from the primary colors of red, yellow, and blue that you learned in fingerpainting in elementary school, but that color theory is a whole other topic. For now, just trust me that red, green, and blue combine to create white light. If there wasn’t a chip for each color (as is the case in a single chip or 1-chip projector), the system requires a rotating color wheel that moves in rapid speed in front of the chip to deliver the right color to the lens. Some people can see the effect of a moving color wheel in the form of a rainbow effect, especially if those systems are poorly implemented. In any case, it introduces additional projector noise and another point of possible of failure as color wheels are a moving part with high-duty cycles.
2. Enhanced Contrast
Contrast is a measurement of the difference between the brightest white and the darkest black. Because each color is modulated individually in a 3-chip system, we are able to achieve contrast that makes the video appear more 3-dimensional and lifelike (even without glasses).
Three-chip systems are famous for their brightness, measured in lumens of light coming from the projection lens or foot lamberts as measured off the projection screen when implemented. To achieve the recommended brightness for cinema content on a large screen, 3-chip systems are recommended. This is why you will find 3-chip DLP architecture in products like the Runco VX-22i, VX-22d, VX-33i, and VX-33d of our VideoXtreme® series and in the new top-of-the-life SC-50d and SC-60d of the Signature Cinema™ series projectors, as well as our Digital Cinema Concierge™ service.
We have now made 3-chip performance, in full 1080p HD resolution, more affordable than ever with our LightStyle™ LS-10i and LS-10d products. For really large screen theaters and for those wanting top-of-the-line performance we still highly recommend the VideoXtreme® or Signature Cinema™ products, but for those looking for value performance or a sleek design that fits in a media room and can be personalized with FinishPalette™ matched to your décor, the LightStyle is a good choice.
All this said, the distinction of 3-chip has been misused in the marketplace and isn’t necessarily synonymous with high-performance video. For instance, Runco offers products that are not 3-chip, but also do not have color wheels and boast infinite contrast. These are the QuantumColor™ products, like the Q-750i, Q-750d, and Q-1500d. That is possible because the InfiniLight™ LED illumination system in these products includes distinct light sources for red, green, and blue, in some ways replicating the effect of a 3-chip product. Specs on a data sheet can be misleading if not understood in the context of your room design. A product that may be conservatively specified (as all Runco products are) can outperform products in terms of the image that is on the screen, which is the ultimate performance specification. And in this, Runco outshines them all!
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