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This Minute at Runco

Design in the Digital Age at WestWeek

Tuesday, April 06, 2010

Runco recently launched its new Runco WindowWall display wall as well as its ColourPalette offerings at WestWeek 2010, which is an event that hosts LA-area architects and designers.

One of the keynotes during WestWeek was moderated by Margaret Russell the editor in chief for ELLE DÉCOR called ‘Giving Design a Voice in the Digital Age: Navigating the new media landscape’. Margaret, along with a panel of design writers and bloggers, discussed how technology and new media outlets are shaping the design world.

“The similarities in the issues that the design community and the custom home theater dealer community are wrestling with was striking: How do I adapt my business to today’s economy? How do I use social-networking tools to develop my business? How do I defend my value in a world where information is less expensive and more accessible than ever? Watching Margaret and the panel, I was often reminded how much the dealer and design communities are aligned in their endeavor to deliver incomparable experiences in the home - and how much they stand to gain by working together. Runco’s mission is to not only enable the incomparable experiences, but also to facilitate a partnership between designer and dealer for their clients.” Adam Schmidt, Runco GM.

The Runco WindowWall is an innovative solution that will enable architects and designers to work with authorized Runco dealers to integrate innovative visual solutions and compliment the most unique home design projects. Along with Runco ColourPalette which fuses elements of technology and design together to create a flawless addition to today’s luxury home.

Runco Launches Revolutionary WindowWall Display Wall

Friday, March 26, 2010

Runco WindowWall™ modular LCD-based display wall system. The WindowWall is an innovative solution that enables architects and designers to work with authorized Runco dealers to integrate innovative visual solutions and complement the most unique home design projects. The Runco WindowWall was developed by Runco’s engineering team combining best-in-class technology used in mission-critical applications with Runco’s legendary video processing to deliver impeccable images.

The Runco WindowWall extends imaginative options in a room’s design and it offers a gamut of applications, from digital ambience to home entertainment, to sophisticated home office applications, such as video conferencing. The WindowWall can also become a virtual window changing the mood for any room. Perfect for sports enthusiasts, the WindowWall can become an enormous screen showing a game or multiple games at once. When combined with a home automation system and architectural speakers, an enormous array of lifestyle options are enabled. The Runco WindowWall is available exclusively through Runco's authorized dealers.

Choosing a Dealer Doesn’t Need to be Hair Raising

Monday, February 22, 2010

Posted February 22, 2010 by Jennifer B. Davis

Over the past several of my friends on Facebook changed their profile pictures to a “retro image” complete with dorky glasses, braces, big hair, and pencil-necked boyfriends.

You know the type and probably have some of your own photos and yearbooks stashed away.

It immediately brought to mind the time when I had an ill-advised perm. All my friends were getting them, I found a salon with a great promotional price, and got a perm. It was technically executed well, but the combination of curls and my thick hair left me looking like I was wearing a Dolly Parton wig. Not a great look on a gangly 9th grader, I can assure you.

I see a lot of parallels between this and some discussions I have been having with Runco authorized dealers in the past few weeks. There is a big difference between someone who CAN install a home theater system in your home and someone who you SHOULD trust. Like that hair stylist who can formulate a permanent solution, but doesn’t have a clue about anything else, not every audio visual specialist should be trusted with your home.

Below are some things that you should keep in mind when selecting an audio video designer and installer for your home with home you can build a long-term relationship.

They must have the technical capability to do the job, of course. So, you should see their portfolio of comparable projects and check references. Often you will personally know someone who has had work done by the dealer, so you can feel confident in their expertise. A browse through their websites can be informative, as well. Ask your prospective dealer about their background, their specialties, their industry affiliations, their insurance coverage, and what continuing education they may have received from the Custom Electronic Design and Installation Association (CEDIA) or direct from manufacturer’s like factory training from Runco at our Runco Academy. Some of our dealers are also members of the American Society of Interior Designers (ASID) or other associations that are relevant to your project and the work you would like them to perform.

We invite you to visit the dealer’s showroom or some of their previous installations that are of similar scope or budget. A visual inspection of the installer’s operation will speak volumes about their work and their attention to the details that matter to you. Not every quality installer will have an extensive display or retail demonstration facilities. In fact, some of the best don’t. All you want to make sure is that the firm is neat, organized, and committed to its business and your satisfaction.

You’ll want to find a dealer that carries the range and quality of products that interest you from video products, to audio systems and lighting or home automation control. Be wary of an installer who says “I’m not an authorized dealer for Runco, but I can get it for you.” We, like other manufacturers, choose our dealers carefully and it is in your best interest to choose a dealer who can support you fully after the sale.

Of course, we would love to recommend local dealers for you to contact using our dealer locator. Here you can find someone familiar with Runco products in your city and find a map to their showrooms where you can see Runco products on display. Of course, not every dealer is right for every client and we have several dealers in most metropolitan areas, so be sure to make you do your own evaluation before making a selection. And before you pick up the phone, visit the Runco Gallery and start creating a design file of inspiring ideas for your project.

Special thanks to the good folks at CEDIA, Home Theater Design Magazine (Avcom Publishing, Ltd.), a classic book by Tina Skinner (Schiffer Publising), and for Runco dealers who helped contribute ideas to this post.

Jennifer B. Davis is all about technology innovation and is a customer advocate, business executive, mom, and loves her job as Runco’s VP of marketing.

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