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Sports the Killer App for 3D?

Tuesday, November 30, 2010

November 30, 2010

By Jennifer Davis

I met Bryan Burns, VP of Business Development for ESPN, at the DisplaySearch USFPD Conference back in March at which we were both speaking. PC Magazine did an admirable wrap-up of his keynote in which he compared the adoption of HD to the focus they are now putting on 3D.

And he hasn’t stopped beating that drum. This month, amidst announcements from James Cameron and Jon Landau that Avatar 2 and 3 would be produced in 3D (no surprise there), Burn’s announced that “3D is a renaissance that will be fueled not by movies, but by live sports, music and comedy.” He went on to say, “the launch of HDTV wasn’t a flirtation, it’s now pretty ubiquitous, and 3D will be the same.” Read ESPN Media Zone’s full coverage here.

At his talk back in March, he mentioned that 67% of households would consider buying a “3D TV” if 3D content was readily available. This is why we have been saying for a while that 2011 is the year of 3D in the home. With the announcement of our game-changing and award-winning CSV approach to 3D, we have delivered 3D done right. So, whether it is movies or sports, as Burns proposes, Runco clients will have the best possible 3D experience!

Quandrant Systems Open House to Showcase D-73d 3D Projector

Wednesday, November 17, 2010

Quadrant Systems Open HouseRunco dealer, Quadrant Systems, will showcase the new Runco 3Dimension Series D-73d 3D projector during their open house Thursday, November 18, from 4PM to 8PM in Portland, Oregon.

Runco's WindowWall™, Crystal Portfolio™ CX-OPAL55 LCD display and VideoXtreme™ VX-22d DLP projector with CineWide™ and AutoScope™ will also be on display during the open house. The evening will feature hors d'oeuvres, beverages and door prizes, and attendees are encouraged to RSVP and arrive early to get a closer look at Runco's custom home theater products.

For more information, visit www.quadrantsystems.net.

Designing a 3D Theater: A Three-Dimensional Challenge (Part 3)

Monday, November 01, 2010

By Jennifer B. Davis

This is the third part in our three-part series on 3D theater design. In the first post, we featured information regarding overall 3D image quality. Second, we tackled brightness loss. In our final installment, we’ll handle the variety of issues related to 3D that are likely to affect the end users the most, which are the glasses.

3D Glasses -

The problem:

3D systems of all types for the home require glasses.  Some are bulky and require batteries (Active 3D). Others are slimmer and more stylish.  In any case, homeowners want glasses that are comfortable and work with the prescription glasses. Also, a lot of the content that is being released are titled intended for children and some of the glasses do not work well on their little faces.

The solution:

PreciseLight Glasses
  1. Runco’s PreciseLight™ glasses are battery-free and light on the nose. We do offer Active 3D solutions as appropriate, but homeowners and industry luminaries prefer passive and it is easy to see why.

  2. The PreciseLight glasses are a proprietary formulation which is unique to Runco. It was chosen for its exceptional stereo separation properties and light management. 6 pairs come complete with every 3Dimension product and additional sets of 6 are available at reasonable prices.

  3. Runco also offers a premium pair that are metal-rimmed and very stylish. They also feature a unique polarizer placement which compensates for the curve of the glass in the frames for even better performance.

  4. Runco also offers children’s size glasses for the youngest movie enthusiasts or sports fans.

  5. And for prescription glasses wearers, Runco has two options. First, we offer a clip-on style that can affix to your normal frames and allow for great 3D performance working with your corrective lenses. And in early 2011 we’ll be taking it further by offering prescription glasses in this same formulation. Talk about custom video!

Read this blog for future posts about 3D and for additional resources and tools in the design of 3D theaters. To read the previous installment, click here.

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Awards & Recognition

Electronic House Product of the Year Award

Electronic House Product of the Year Award

Runco’s 3Dimension™ D-73d Series

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