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Quandrant Systems Open House to Showcase D-73d 3D Projector

Wednesday, November 17, 2010

Quadrant Systems Open HouseRunco dealer, Quadrant Systems, will showcase the new Runco 3Dimension Series D-73d 3D projector during their open house Thursday, November 18, from 4PM to 8PM in Portland, Oregon.

Runco's WindowWall™, Crystal Portfolio™ CX-OPAL55 LCD display and VideoXtreme™ VX-22d DLP projector with CineWide™ and AutoScope™ will also be on display during the open house. The evening will feature hors d'oeuvres, beverages and door prizes, and attendees are encouraged to RSVP and arrive early to get a closer look at Runco's custom home theater products.

For more information, visit www.quadrantsystems.net.

Designing a 3D Theater: A Three-Dimensional Challenge (Part 3)

Monday, November 01, 2010

By Jennifer B. Davis

This is the third part in our three-part series on 3D theater design. In the first post, we featured information regarding overall 3D image quality. Second, we tackled brightness loss. In our final installment, we’ll handle the variety of issues related to 3D that are likely to affect the end users the most, which are the glasses.

3D Glasses -

The problem:

3D systems of all types for the home require glasses.  Some are bulky and require batteries (Active 3D). Others are slimmer and more stylish.  In any case, homeowners want glasses that are comfortable and work with the prescription glasses. Also, a lot of the content that is being released are titled intended for children and some of the glasses do not work well on their little faces.

The solution:

PreciseLight Glasses
  1. Runco’s PreciseLight™ glasses are battery-free and light on the nose. We do offer Active 3D solutions as appropriate, but homeowners and industry luminaries prefer passive and it is easy to see why.

  2. The PreciseLight glasses are a proprietary formulation which is unique to Runco. It was chosen for its exceptional stereo separation properties and light management. 6 pairs come complete with every 3Dimension product and additional sets of 6 are available at reasonable prices.

  3. Runco also offers a premium pair that are metal-rimmed and very stylish. They also feature a unique polarizer placement which compensates for the curve of the glass in the frames for even better performance.

  4. Runco also offers children’s size glasses for the youngest movie enthusiasts or sports fans.

  5. And for prescription glasses wearers, Runco has two options. First, we offer a clip-on style that can affix to your normal frames and allow for great 3D performance working with your corrective lenses. And in early 2011 we’ll be taking it further by offering prescription glasses in this same formulation. Talk about custom video!

Read this blog for future posts about 3D and for additional resources and tools in the design of 3D theaters. To read the previous installment, click here.

Designing a 3D Theater: A Three-Dimensional Challenge (Part 1)

Friday, October 15, 2010

By Jennifer B. Davis

Runco D-73d 3D ProjectorThe market is abuzz with 3D and Runco is proud of the industry accolades and awards that were bestowed on our new 3Dimension™ Series D-73d product and our Constant Stereoscopic Video (CSV) approach to 3D. The recent releases and announcements from Hollywood studios and cable operators alike are making the 3D space more exciting than ever.

However, market excitement or skepticism (or outright criticism) is overshadowed by confusion. There are too many options, too much to know, and clients are struggling to make good choices. Runco is leading with a projection-based solution that we believe is superior for 3D. However, designing a theater for 3D content playback, while retaining the flexibility for exceptional 2D playback, is a 3-dimensional problem indeed.

Below are some of the challenges with 3D and what to do about them. This is a three-part series and we’ll start with what our clients are asking for and that is exceptional image quality that exceeds what is common in commercial cinemas.

Image Quality -

The problem:

For 3D displays to create the illusion of depth (and it is an optical illusion), they must give each eye their own distinct view of the world. Active 3D accomplishes this with shutter glasses, which blank out every other frame while the projector alternates between left and right eye images. When synced appropriately, each eye should theoretically only see what it is intended to see. However, in practice, there is cross-talk between the left and right eye content (causing ghosting) and this approach can introduce pull-downs artifacts. But even more importantly, this approach has been known to cause physical discomfort (including nausea, dizziness, blurred vision, and headaches). Some clients will be particularly sensitive to this.

Alternatively, there are “passive” glasses approach (named because they are not electronic, nor do they take batteries) that can be used. Runco’s Constant Stereoscopic Video (CSV) approach to 3D with PreciseLight™ is one such approach. This relies on polarized light to make sure each eye is only seeing what it should. This is accomplished with PreciseLight polarizing filters on the projection lenses, glasses of a unique formulation to preserve stereo separation, and a screen that maintains the polarization (often called non-depolarizing or polarization preservation). Unless all three of these work flawlessly together, you will get less than optimal 3D video performance.

In any case, it is critical that the system not only playback 3D, but also demultiplex, decode, sync, and format the 3D formats (starting with the required list in the HDMI 1.4a specification). If the display company you are working with is not a RealD® licensee and is not compliant with the full HDMI 1.4a list there is a chance that what you are buying will be incompatible with the some of the content that will be distributed.

Note: For more information on how to evaluate 3D technologies and approaches, download a free copy of the Runco Enthusiast's Guide to 3D eBook.

The solution:

  1. For a premium 3D experience that is both compelling and comfortable, there is nothing that beats CSV. It has been field-proven in long-duty cycle applications (for 10 hours a day), so we are confident it will lead to a great result for a 2 hour movie when movies like Star Wars or Despicable Me are released on 3D Blu-Ray or sporting events are shown on ESPN 3D.
  2. If you are looking for a system that will be used primarily for regular cinema or broadcast content in 2D and you want the option to have 3D for those that like it, then Active 3D can be used. Runco offers Active 3D upgrades on several products that can be added at any time to the installation.
  3. In any case of the solution, Runco offers our 3Dimension processing solution, which is a critical component of great 3D playback. It comes bundled with the D-73d and with the Active 3D upgrade for the SC-50d and SC-60d.
  4. For years, Runco has led the charge in the playback of Cinema Scope (2.35:1 aspect ratio cinema content) without black bars. It is critical that whatever system you choose is capable of this. We call it CineWide® and you can download an eBook on CineWide with more details. We are the only company who can provide CineWide functionality on a dual-imaging system as we have in the 3Dimension series. It is a Runco exclusive. Just because it is in 3D doesn’t mean that you suddenly like black bars!

Stay tuned for our next installment in this series.

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Awards & Recognition

Electronic House Product of the Year Award

Electronic House Product of the Year Award

Runco’s 3Dimension™ D-73d Series

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