This Minute at Runco

Designing a 3D Theater: A Three-Dimensional Challenge (Part 1)

Friday, October 15, 2010

By Jennifer B. Davis

Runco D-73d 3D ProjectorThe market is abuzz with 3D and Runco is proud of the industry accolades and awards that were bestowed on our new 3Dimension™ Series D-73d product and our Constant Stereoscopic Video (CSV) approach to 3D. The recent releases and announcements from Hollywood studios and cable operators alike are making the 3D space more exciting than ever.

However, market excitement or skepticism (or outright criticism) is overshadowed by confusion. There are too many options, too much to know, and clients are struggling to make good choices. Runco is leading with a projection-based solution that we believe is superior for 3D. However, designing a theater for 3D content playback, while retaining the flexibility for exceptional 2D playback, is a 3-dimensional problem indeed.

Below are some of the challenges with 3D and what to do about them. This is a three-part series and we’ll start with what our clients are asking for and that is exceptional image quality that exceeds what is common in commercial cinemas.

Image Quality -

The problem:

For 3D displays to create the illusion of depth (and it is an optical illusion), they must give each eye their own distinct view of the world. Active 3D accomplishes this with shutter glasses, which blank out every other frame while the projector alternates between left and right eye images. When synced appropriately, each eye should theoretically only see what it is intended to see. However, in practice, there is cross-talk between the left and right eye content (causing ghosting) and this approach can introduce pull-downs artifacts. But even more importantly, this approach has been known to cause physical discomfort (including nausea, dizziness, blurred vision, and headaches). Some clients will be particularly sensitive to this.

Alternatively, there are “passive” glasses approach (named because they are not electronic, nor do they take batteries) that can be used. Runco’s Constant Stereoscopic Video (CSV) approach to 3D with PreciseLight™ is one such approach. This relies on polarized light to make sure each eye is only seeing what it should. This is accomplished with PreciseLight polarizing filters on the projection lenses, glasses of a unique formulation to preserve stereo separation, and a screen that maintains the polarization (often called non-depolarizing or polarization preservation). Unless all three of these work flawlessly together, you will get less than optimal 3D video performance.

In any case, it is critical that the system not only playback 3D, but also demultiplex, decode, sync, and format the 3D formats (starting with the required list in the HDMI 1.4a specification). If the display company you are working with is not a RealD® licensee and is not compliant with the full HDMI 1.4a list there is a chance that what you are buying will be incompatible with the some of the content that will be distributed.

Note: For more information on how to evaluate 3D technologies and approaches, download a free copy of the Runco Enthusiast's Guide to 3D eBook.

The solution:

  1. For a premium 3D experience that is both compelling and comfortable, there is nothing that beats CSV. It has been field-proven in long-duty cycle applications (for 10 hours a day), so we are confident it will lead to a great result for a 2 hour movie when movies like Star Wars or Despicable Me are released on 3D Blu-Ray or sporting events are shown on ESPN 3D.
  2. If you are looking for a system that will be used primarily for regular cinema or broadcast content in 2D and you want the option to have 3D for those that like it, then Active 3D can be used. Runco offers Active 3D upgrades on several products that can be added at any time to the installation.
  3. In any case of the solution, Runco offers our 3Dimension processing solution, which is a critical component of great 3D playback. It comes bundled with the D-73d and with the Active 3D upgrade for the SC-50d and SC-60d.
  4. For years, Runco has led the charge in the playback of Cinema Scope (2.35:1 aspect ratio cinema content) without black bars. It is critical that whatever system you choose is capable of this. We call it CineWide® and you can download an eBook on CineWide with more details. We are the only company who can provide CineWide functionality on a dual-imaging system as we have in the 3Dimension series. It is a Runco exclusive. Just because it is in 3D doesn’t mean that you suddenly like black bars!

Stay tuned for our next installment in this series.

PreciseLight Runs Circles

Thursday, October 07, 2010

October 7, 2010

By Jennifer Davis

Q. Runco talks about linear polarization, but some say that circular is better. Why did Runco choose linear polarization for their PreciseLight™ filters and glasses?

PreciseLight glassesA. Thanks for asking this important question. There are a variety of polarizer technologies out there and circular has gained wide acceptance, at least in the States, in commercial theaters. It is the only technology that works with some 3D approaches. However, our architecture didn’t require it, so we had the luxury of evaluating it and all other commercially-available filters (and some that weren’t commercially available) and decided on linear. Why?

In short, our formulation of linear provides better stereo separation than the alternatives (including other linear approaches). This results in less ghosting or cross-talk and better overall 3D performance. Our design is proprietary and features a different polarizer orientation, unique coatings and differentiated lens materials that combine into the proprietary PreciseLight system we sell.

The main "selling point" for circular is it is more forgiving when you turn your head, because the light is not polarized in one direction but twists the light instead. However, in my experience, If you want to get really sick when watching (even good 3D) then turn your head to the side! That is because the camera angles for the left and right eye content don't turn when you turn your head. The 3D effect should break down when you tilt your head because it is an optical illusion. We have found that our glasses allow for approximately 10% of a head tilt without losing the 3D effect, so you can easily settle into your favorite chair and comfortably watch compelling 3D!

Most theaters can’t use linear polarization very effectively, because they do not use dual-imaging projection systems. In Europe and Asia, Active 3D (like the technology used in our Active 3D upgrade kit) is used commonly in commercial theaters. In the US, a circular polarization and the use of a Zscreen active filter is more common in the cinema. The exception to this, of course, is IMAX 3D which utilizes two projectors to create their truly immersive 3D experiences, reinforcing the principles behind Constant Stereoscopic Video™ (CSV).

We will not stop innovating, evaluating, and inventing new technologies in the 3D arena, building on the early success of the D-73d, our 3Dimension Series, and the PreciseLight offering. We’ll continue to write more on this blog about 3D trends and technologies and will provide ongoing updates.

And while I am on the topic of 3D innovations, I have had the pleasure of working with the leading screen manufacturers as they work on their polarization preservation technology for 2D and 3D presentations. Without speaking out of turn and making announcements for them, let me just say that there are exciting developments in the works, and by the time our new 3D projector ships out to dealer showrooms and client homes there will be lots of solutions that meet our PISCES standards, while offering features like acoustic-transparency, masking systems, and curved installations. I agree wholeheartedly with the market analyst Chris Chinook who commented recently that, “the 3D market continues its torrid pace of advancement.”

3D the Way Nature Intended

Tuesday, October 05, 2010

By Jennifer B. Davis

stereopsisWhen we at Runco set about designing a new 3D digital display architecture, we felt it critical to deliver 3D exactly the way that your body was designed to take it in. In other words, we shamelessly stole our architecture from the physiology of stereopsis, or how we humans perceive depth in real life. Over our years in the industry, we had experienced enough bad 3D to know how we didn’t want to do it.

So, let’s explore stereopsis a bit. Your vision system consists of TWO eyes. Those eyes are separated by 2.5” or 65 millimeters and that provides enough contrast to provide two distinct views of the world. Those distinct views of the world travel through your highly tuned optical system to the part of the brain where these images are processed into a perception of depth. A whole system working together to create a realistic and compelling visual 3D experience.

So, we too, present you with two distinct views of the world. In our dual-imaging system, we provide each eye with a full resolution (1080p HD) and full refresh picture show of its own. This delivers flawless video and avoids the pull-down induced judder or other artifacts (like triple-flash in Active 3D) common in other approaches.

D-73d ProjectorJust like your optical system is tuned to transport those images, our imaging system includes filters at the projector, passive (battery free!) glasses, and screen recommendations that deliver crisp and clear video.

Then, just like the brain is critical for the perception of depth in real-life, so we provide our exclusive 3Dimension™ processing solution, which not only can accept and process the wide range of formats that are included in the HDMI 1.4a specifications, including frame-packed HD content, it makes certain that the system maintains precise alignment and sync critical in a dual-imaging system. Also included in this processing package is the latest release of Runco’s award-winning DHD™ scaling, processing, conversion, calibration, and control.

These combine to create something we call Constant Stereoscopic Video™ (CSV) 3D which we, our customers, and the industry has recognized as the most compelling and comfortable 3D available in the market. See it for yourself in showrooms all over the world this Fall. You can read more about how to evaluate 3D technologies in our Enthusiast’s Guide to 3D eBook available for free download.

To summarize, 3D done right works with your body, not against it to create compelling 3D. Our new product the 3Dimension Series D-73d was recently recognized as the CEDIA New Product of the Year and the CE PRO Best Product of the Year.

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Electronic House Product of the Year Award

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Runco’s 3Dimension™ D-73d Series

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