This Minute at Runco
By Jennifer B. Davis
As you may have heard, the new Runco 3Dimension D-73d is taking the world by storm. It is 3D done right!
One of the things that people love about this set-up is the glasses options. If you must have them, they should be fantastic! This is where our passion for exceptional video quality and incomparable visual experiences is clearly evident.
We bring people together, in a truly individualistic way with our range of PreciseLight™ glasses offerings, which include the following alternatives. Each utilizes battery-free passive technology and is a Runco exclusive!
Standard: 6 come in the box and sets of 6 are available at a reasonable price. These glasses are a unique formulation of linear polarization designed for precise stereo separation, unlike anything else available on the marketplace. They are tuned to match the left and right eye filters on the projector itself and to work with a PISCES-rated polarization-preservation screen.
Clip-Ons: For the clients who wear prescription glasses (and those who don’t), our clip-ons are a great option. They are relatively inexpensive and easy to have on hand next time you have a movie night or want to show the big game to your friends.
Children’s size: When I took my young son to his first 3D movie, I was really disappointed that they didn’t offer child-size glasses. The poor kid spent the whole time on the edge of his seat (because otherwise the theater chair would have folded up on him) and held his glasses onto his face with his finger on the bridge of his nose. Not a great viewing experience, I would say. Now, your children, grandchildren, and friends will have a “better than cinema” experience in your home with glasses built for their faces.
Premium: Our premium glasses are metal-rimmed and finished in a shade of titanium. They have the European styling of sunglasses, but feature our premium polarization, which not only uses our proprietary polarization formulation, but also features a unique alignment that compensates for the curve of the glasses in the frame for even higher quality performance.
Prescription: Our own Runco Rx offering is coming in 2011! This special order offering will customize a pair of premium glasses to your unique prescription for corrective lenses.
I would be remiss to remind you that none of these options are even possible in Active 3D, where the industry standards and Runco’s own offering takes batteries, is a bit bulkier one-size-fits-all (over the top of your other glasses and too big for a child’s face), and doesn’t allow for the personalization for style or corrective lenses.
But why should we provide more options than the 3D TV makers that are investing millions in advertising? Why should we allow for customization when it is easier to have one kind of glasses on the shelf in the warehouse? Why? Because we are passionate about our customers and the entertainment experiences they have in their homes! The PreciseLight glasses offering is industry-leading and our hand-crafted approach to video is evident even in the small details of our systems. That is what passion is all about!
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By Jennifer B. Davis
Open Letter to Christopher Nolan, the director of Batman “The Dark Night” who is working on his third Batman film, “The Dark Knight Rises,” which is planned for release in 2012. He announced in October the name of the movie and reinforced his decision not to film in 3D.
First off, let me say that we at Runco are big fans of your work. We have recommended that every authorized dealer in the world buy a copy of “The Dark Knight” on BluRay to show in their showrooms, as it represents incredible movie making. Its dark shadows, specifically, show off the performance of our projection and flat panel products, just as it shows off your artistry.
We read with interest about your decision to buck the industry trends and NOT film the third Batman movie, “The Dark Knight Rises” in 3D. We applaud independent thinking, skepticism with mass-market fads, and trend setting (not following), so philosophically we are cheering for your decision and the boldness with which you have discussed it. So, 2D it is.
Now, with that out of the way, I do regret that we’ll never be able to see your new vision on our new Runco 3Dimension D-73d projector in 3D. Why? Let me tell you the reasons why we would have recommended the new movie as the go-to demonstration content on our 3D projection systems.
You know how to tell stories in shadows
The Dark Knight was dark. It visually depicted the depravity of a villain unlike anything we are likely to see for a while. And our products are technical marvels at delivering dark, but visible detail. The contrast on these projectors creates the inkiest blacks and would have brought your vision to life. We know the new movie will be along this same line, as you have striven for artistic innovation and consistency. More dark shadows. More details lurking in dim corners. More night sky vistas. More scenes that chill and thrill.
You give us a sense of scale
You have said that you wanted to be able to move from intimate scenes to large scale, immersive graphics and that the spatial illusion of the 3D effect might get in the way. It might have changed the feel of rooftop or aerial shots that create vast vistas. Your set, shot, story, and lighting choices all speak to the scale you wish to create. And we agree with you, poor 3D implementation could have made your next Batman movie look like the action figure instead of the gritty realism that you seek to create. Especially when people wanted to later view it on a small television, as many are thinking of doing. The diorama effect is a serious downside to 3D viewing in the home on a small display, but our projection-based system allows for big screen, cinema-worthy experiences, which help keep the scale you try so hard to depict. Your decision to shoot in high-definition and IMAX® formats speak to your commitment. Our release of and focus on projection-based 3D technologies first, even when the world is selling commodity 3D TVs on every street corner, speaks to ours.
You make people lean forward
As Geoff Boucher from the Los Angeles Times has commented, while “James Cameron is making a movie that makes people lean back, Nolan wants to make movies that make people lean forward.” So, the irony is this. You get a more compelling 3D experience when you lean in. When you become a part of the scene. When you lose yourself in the story. When you lose your bearings and don’t see the edges of the set, screen, or room. 3D begs for storytellers who make the audience lean in.
So, although we respect your choice (and that you have not become a grandstanding poster boy for anti-3D crusading, which is as wrong as the all-3D-all-the-time camp), we still mourn that we won’t see this new movie in 3D.
Lucky for us, the D-73d projector does 2D in breathtaking color and detail, so we’ll still be able to recommend “The Dark Knight Rises” for this and other products in our line-up. In fact, this new movie will be brilliant on the brightest LED home video projector on the planet, the Runco QuantumColor Q-1500d.
We’ll move on and make the best of it. You just keep making the best movies and we’ll keep giving you new places to show them off: in Runco home theaters!
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"This has got to be high on anyone's list. It certainly is on ours. All those lights, the action, the futuristic scenery. Whether it's the opening sequence or when the female replicant falls through the plate glass window, we know your eyes wouldn't be able to take it all in".
"Duvall's famous line 'I love the smell of napalm in the morning, it smells like victory' in 3D would be even more mind-numbing, surely. Then you've got all the jungle messing with your mind and -- what about that fan scene -- we bet that would be really trippy in 3D".
"Here's Johnny!" As Jack Nicholson throws his face at you giving you the shivers. Combine that with the boy on the bike whizzing around the corridors of the empty hotel and you've got yourself a 3D movie that is surely scarier than the flat 2D version".
"Natural history documentary from the BBC that is stunning as it is, throw in some 3D for good measure and it would be like the animals are actually in your living room stealing your TV dinner. Anything underwater is always impressive in 3D, just imagine how cool it would be here".
"A Philip Glass soundtrack, a movie that is experimental in the first place. Enough said".
"Showing that 3D isn't just for the action-packed Hollywood blockbuster 3D can be used to bring documentaries to life and in this case the 1947 film of the Nuremberg Trials".
Requiem for a Dream
"Indy film about the lives of four druggies, there are plenty of trip scenes and weird-out moments that would only be enhanced by being converted into 3D. The question would be, could your mind take it?"
"Disturbing collection of 1940s and 1950s United States government issued propaganda films designed to reassure Americans that the atomic bomb was not a threat to their safety. Now, who wouldn't want to see that in 3D?"
Alice in Wonderland (1951 version)
"No, not the new Tim Burton effort due out in 2010, although that's probably a contender too, but the original film effort would no doubt bring an added dimension (no pun intended) to the Mad Hatter's tea party and croquet with flamingos".
"Rome in 3D directed by Fellini. Do we need any other reason?"
Which films would you like to see in 3D? Post your "top 10" list below.
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