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New 3D TV Warnings - why 3D isn't ready for PrimeTime (yet)...

Tuesday, May 04, 2010By guest blogger John Sciacca of John Sciacca Writes...

The technical juggernaught that is 3D might just have met its first roadblock with how its being used on the mass-market TV's that are now available. Samsung released news a few weeks ago with instrcutions titled "Viewing TV using the 3D Function."

Let's just say that not all the news out of 3D land is puppy dogs and rainbows. It turns out that beyond all the other hoopla that the current application of 3D is causing, you can also possibly enjoy:

* An epileptic seizure!  Or, even better, a stroke! What's that you say? You've never had a seizure and it doesn't run in your family? So now you think you know more about seizures than 3D, do ya? Samsung says, "Even those without a personal or family history of epilepsy or stroke may have an undiagnosed condition that can cause photosensitive epileptic seizures." So, keep your emptied-to-buy-a-3D-TV wallet handy to cram into the mouth of any guests or family members that start trying to bite their tongue off. (Note: If tongue biting is voluntary due to watching a crappy movie hyped for 3D, use wallet at own discretion.)

* Regular TV = perfectly safe and responsible babysitter. 3D TV = wants to reprogram your kids A Clockwork Orange style. Samsung recommends that children and teenagers "should be closely supervised when viewing these images."

* I'm not saying that 3D will try and take your fetus and put it to work on a factory line, or that 3D thinks that old people should be sent to Carousel Logan's Run style or that you better be DAMN sure you get a full 12 hours before even thinking about watching Avatar. I'm not saying it, but this what Samsung said, "Pregnant women, the elderly, sufferers of serious medical conditions, those who are sleep deprived...should avoid utilizing the unit's 3D functionality."

* Think you'll just ward off 3D strokes and seizures with several tall, chilled glasses of your "magic juice"? Wrong! 3D preys on drunks with the same passion it has for babies, the old and infirm. "Those under the influence of alcohol should avoid utilizing the unit's 3D functionality." How much is too much? When should you know when to say when? 3D knows! And it is DYING to tell you!

* More awesome things these new 3D TV’s can cause! "(1) altered vision; (2) lightheadedness; (3) dizziness; (4) involuntary movements such as eye or muscle twitching; (5) confusion; (6) nausea; (7) loss of awareness; (8) convulsions; (9) cramps; and/ or (10) disorientation." I frequently have #5, 7 and 10---maybe I've been living my entire life in 3D. And they said you couldn't upgrade! Or perhaps 3D will enhance my already awesomeness?

* Now when I tell my daughter not to sit too close to the TV I can add, "OR YOU'LL GO BLIND!"

* No matter how stylish you think your new 3D active glasses are, don't ever, ever, NEVER wear them when not watching 3D TV. Doing so "may be physical harmful to you and may weaken your eyesight." Not to mention it will make you look like an absolute tool. Oh, and please remember these are not sunglasses or protective goggles. However, if you're willing to risk blindness, they would probably like sweet at a rave.

* Also, it turns out that the 3D experience is so crammed with awesome, that afterwards people will be unwilling or unable to immediately return to their pathetic, 2D existences. They might try and, say, pitch themselves off a balcony! To help curb these natural post 3D suicidal tendencies, Samsung advises, "DO NOT place your TV television near open stairwells, cables, balconies, or other objects that can be tripped over, run into, knocked down, broken or fallen over."

Runco launches its 3D Enthusiast's Guide

Friday, April 23, 2010

Runco is proud to introduce and share an ebook called “Enthusiast’s Guide to 3D”. This is a viewer’s guide on how to evaluate good 3D, including an introduction to 3D in the home and important evaluation criteria. Click to view the 3D Guide and download the ebook.

Visit Pandora on Earth Day

Thursday, April 22, 2010

Posted by Jennifer B. Davis

Today’s the big day! The day that every one has been waiting for. The day when the highest grossing box office hit is released on Blu-Ray disc and DVD. The day when you can own a piece of history and hold what some has lauded as the most spectacular visual experience in movie-making in the palm of your hand. The day when the movie that put 3D squarely on the map is released….in 2D.

This may not be a surprise, as the film’s producer, Jon Landaufrom Lightstorm Entertainment estimates that in the States 60% of the viewing audience saw the film in 2D. When asked when we will see a 3D Blu-Ray version of the technology, Jon responded, “I think right now it's too premature. We would a little bit be the egg coming before the chicken. You know, we've worked with a lot of the manufacturers to ensure that there's gonna be a high quality of 3D out there in the marketplace, but the last thing you want to do is go out on some of these screens you've seen in the past where the quality just isn't there.” We, here at Runco wholeheartedly agree with that.

Industry players estimate that it might come out a year or two from now. We can’t wait, but are pleased that they are waiting for the right, high-quality 3D experience in the home.

Apparently the movie itself takes up the entire capacity of the Blu-Ray format, so these discs will not include director’s notes, special features, or the like. This is the first time that a major theatrical release has been done this way. They expect an ultimate Blu-Ray version for November. Since Avatar’s plot so closely follows that of Pocahontas, it is no surprise that the first Blu-Ray release date corresponds with Earth Day 2010.

So what’s next for the creative team? They are apparently working to convert Titanic to 3D to honor the 15th anniversary of the original movie and the 100th anniversary of Paramount studios which could be breathtaking! James Cameron is already working on Avatar 2 (mark your calendars for 2012 or there abouts) and the movie will be set in the ocean (keeping with their blue theme). Perhaps he’ll borrow from the plot of another Disney movie and remake “The Little Mermaid.”

~Jennifer B. Davis is all about technology innovation and is a customer advocate, business executive, mom, and loves her job as Runco’s VP of marketing.

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