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Setting a New Standard for 3D-at-home: The Award-Winning 3Dimension Series D-73d Projector

Thursday, September 23, 2010

Runco is proud to announce the new 3Dimension™ Series D-73d projector. Winner of the 2010 CE Pro Best of the Best Award for 3D Flat Panel & Projectors, Runco’s D-73d delivers exceptional native 1080p DLP 16x9 performance for both 3D and 2D content that is superior to 3D televisions and public 3D theaters.

Using Runco’s proprietary passive glasses approach to 3D, D-73d delivers stereoscopic video reproduction that is unlike anything else in the home or private cinema market. Many of today’s 3D technologies use time-sequential based 3D display systems that flicker the image on and off at the eye, often resulting in eye fatigue and discomfort. D-73d harnesses Runco’s Constant Stereoscopic Video (CSV) technology, which operates based on the science of how the human eye and brain process depth and dimension in real life. Constant images are projected to both the left and right eyes simultaneously, and Runco’s PreciseLight™ passive glasses show the dedicated image to its intended eye without sacrificing refresh rate or introducing flicker. For added style and convenience, optional clip-on, children’s and premium designer passive glasses are also available.

Runco’s CSV technology is combined with Runco’s InfiniLight™ lampless LED technology to offer exceptional performance and the largest color gamut ever available in front projection. Runco’s 3Dimension™ Series D-73d Projector also features the new sleek industrial design, Runco Copenhagen, which utilizes design aesthetic often used by furniture designers and luxury furniture retailers. Coupled with Runco ColourPalette™ for the Climate Portfolio Series, the D-73d projector can be customized to fit a variety of room designs and décors.

Toy Story 3: Kid-tested, Grandmother-Approved 3D

Friday, July 09, 2010

Posted July 9. 2010 by Jennifer Davis
Last week, I loaded the kids, nieces, and Grandma up to go to see Toy Story 3 in 3D.  The small theater in their hometown in West Texas only had only 3D auditorium, outfitted with RealD® and a Harkness® silver screen. 

 

Grandma had never seen a movie in 3D and was pretty apprehensive.  She was convinced that she’d have a horrible experience based on previous car sickness episodes and what she had heard from my aunt, who literally got sick after Avatar.  We got to the theater early, so that I could find her a seat in the optimal spot for viewing.  We settled in to the row for the show to start.  I must say the kids looked adorable in their petite-sized glasses (which I was thankful for, as not all theaters offer them).  The show started soon enough and once the preview for “Legends of the Guardians: The Owls of Ga’Hoole” started, I had my four-year old on my lap.

 

Toy Story 3 is a cute story with too many sub-plots to outline here.  It introduces us (and the aisles at Target) to a whole new cast of merchandisable characters.  My least favorite was probably the Ken doll (voiced by decidedly un-metrosexual Michael Keaton), who vacillated between shrewd cruelty and bubble-gum perkiness, but what can you expect from a toy that Mr. Potato Head called an “accessory.  A walking handbag.”  The movie had a scary part when…okay, I won’t spoil your fun, but when I asked my daughter what she liked about the movie, she did tell me that she liked “all of it…except for the lava.”

 

At the end of the movie, Grandma was fine.  The eyes took a bit of adjustment, but she seemed no worse for the 3D wear.  The 3D was pretty subtle (adding depth not in-your-face antics) and didn’t really take away from the story (as it has been known to do).  The kids probably would have enjoyed the movie just as much (and probably my preschooler might have enjoyed it more) in 2D, but it was a fun family outing that kept us out of the muggy Texas heat and allowed us all to play one last time and say our good-byes to some of the most beloved movie characters of all times.

~Jennifer B. Davis is all about technology innovation and is a customer advocate, business executive, mom, and loves her job as Runco’s VP of marketing.

The Promise and Problems of 3D

Friday, May 14, 2010

Posted by Jennifer B. Davis

First, I cannot write about 3D without saying that we at Runco are very excited about 3D and how important it will be to the industry in 2011. The only concern I have is this: similar to what has happened every 60 years or so, the industry’s early efforts to commercialize in-home 3D are so poor that they poison the well and keep 3D from catching on the way that it could. The reasons for poor 3D reproduction in the home are many and can range from poor implementation, compatibility problems with the variety of “standards” that are bracing for war in the market, to the lack of real content in the market to take advantage of developments in technology.

I experienced a wild situation recently that illustrates this perfectly as I watched a few friends set up a new 3D television that they had bought from a big box store (their first mistake, I must say). Excited by the prospects of 3D, they bought a television, new Blu-Ray player, and got ready with their glasses. They sent someone to pick up DreamWorks’ “Monsters vs Aliens” in 3D Blu-Ray Disc to play. They had asked the blue shirt (or were they green?) and came back triumphantly carrying a disc labeled boldly as “3D.”

Only one problem: this disc was formatted in anaglyph 3D. The same blue-red glasses that were popularized in the 1950s (the last time the well was poisoned). They were set up to watch anaglyph 3D with LCD active-shutter glasses (or, more accurately, “safety goggles”). The overhead conversation included the following highlights:

“Do you see 3D?”

“Oh, be sure to turn on the glasses. The power button is on the top. Not the top of the TV the top of the glasses.”

“I think I see something.”

“Why is it so blurry?”

“I think something is wrong.”

Wrong indeed. If you visit a big box electronics store, a movie rental store (if your town still has one) or do a quick search on Amazon.com for “3D Blu-Ray” you will find lots of anaglyph titles that you can buy…and are unwatchable on any television and incompatible with other products on the market dubbed “3D.”

While someone else went to get a new Blu-Ray, another hooked up a laptop to see if some 3D games or YouTube videos could be viewed, but, naturally, these all use another, different and incompatible format of 3D.

Well, back to our heroes. That second trip to the store (this time to buy a 3D starter kit that included the only released title and two additional sets of glasses for just less than $400) did the trick. But other problems remained as evidenced by the comments:

“Oh, I see it now. That’s cool, but it’s still blurry. Especially on those door jams or other things that are fixed and straight. Why aren’t those in 3D?”

“Are you supposed to see the glasses flashing? When I move my eyes, I can see them blinking.”

“I still can’t see 3D. Oh, I need to turn the glasses on? How do I do that?”

“I think the on-the-fly 3D [converting 2D to 3D automatically ] looked better than this movie.”

“What happens when my kids lose or sit on these glasses and they break?”

Overall, I was pleased by the mostly positive (albeit brief) reaction to the product, as it reflects the patience that early adopters might give the medium until the best-in-class solutions are released and content is readily available. My experience this past week does illustrate the state of the industry and how easy it will be for consumers to get confused and have a horrible 3D experience.

As always, I advise you talk to your Runco dealer about the roadmap for 3D in your home. I’d advise you to not rush into an incomplete solution, but look forward with us to the Runco approach. Just like we did with CineWide and with light-emitting diode (LED) technology, we’ll be remarkable and uniquely innovative, and you want to be a part of the revolution against bad 3D.

Note: Although I will never tell you where I was when I witnessed this circus show, I can tell you it was NOT at a Runco dealer or showroom. Our dealers know better.

~Jennifer B. Davis is all about technology innovation and is a customer advocate, business executive, mom, and loves her job as Runco’s VP of marketing.

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Runco’s 3Dimension™ D-73d Series

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