This Minute at Runco

Planar Matrix at the NAB 2012 REDuser Party

Friday, April 27, 2012

On Sunday, April 15th over 1000 REDusers gathered at the Tropicana in Las Vegas to kickoff the National Association of Broadcasters 2012 Show.   Guests viewed entries from the top 10 finalists in REDuser’s 4k Portrait competition which were screened on a number of new and prototype 4k monitors, including a 2x2 of Planar Matrix 55 and a prototype 64” 4K display.  RED Digital Cinema is well respected in Hollywood for pioneering digital 4k capture and the competition was the first ever of its kind for REDusers to create content made especially for 4k display. 

So much motion and still content is being captured today at 4K and higher resolutions, thanks in large part to RED digital cinema who made no-compromises digital content creation accessible to nearly any maker of professional films or commercials.   Ironically, most of this dazzling content is never displayed in 4K.   The concept behind the 4K Portrait contest was to tap into the army of RED camera faithful to create, produce and display all in 4K.   The results were mesmerizing and at the RED User Party at NAB, RED’s customers seemed to really enjoy seeing their content displayed the way they’d intended – in full 4K – and Planar really appreciated the opportunity to show off our displays.”  -Steve Seminario, Product Marketing Manager, Planar Systems

 Planar Matrix 55HD at the REDuser Party:





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