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This Minute at Runco

Passion You Can See

Friday, November 12, 2010

By Jennifer B. Davis

As you may have heard, the new Runco 3Dimension D-73d is taking the world by storm. It is 3D done right!

One of the things that people love about this set-up is the glasses options. If you must have them, they should be fantastic! This is where our passion for exceptional video quality and incomparable visual experiences is clearly evident.

We bring people together, in a truly individualistic way with our range of PreciseLight™ glasses offerings, which include the following alternatives. Each utilizes battery-free passive technology and is a Runco exclusive!

Standard: 6 come in the box and sets of 6 are available at a reasonable price. These glasses are a unique formulation of linear polarization designed for precise stereo separation, unlike anything else available on the marketplace. They are tuned to match the left and right eye filters on the projector itself and to work with a PISCES-rated polarization-preservation screen.

Clip-Ons: For the clients who wear prescription glasses (and those who don’t), our clip-ons are a great option. They are relatively inexpensive and easy to have on hand next time you have a movie night or want to show the big game to your friends.

Children’s size: When I took my young son to his first 3D movie, I was really disappointed that they didn’t offer child-size glasses. The poor kid spent the whole time on the edge of his seat (because otherwise the theater chair would have folded up on him) and held his glasses onto his face with his finger on the bridge of his nose. Not a great viewing experience, I would say. Now, your children, grandchildren, and friends will have a “better than cinema” experience in your home with glasses built for their faces.

Premium: Our premium glasses are metal-rimmed and finished in a shade of titanium. They have the European styling of sunglasses, but feature our premium polarization, which not only uses our proprietary polarization formulation, but also features a unique alignment that compensates for the curve of the glasses in the frame for even higher quality performance.

Prescription: Our own Runco Rx offering is coming in 2011! This special order offering will customize a pair of premium glasses to your unique prescription for corrective lenses.

I would be remiss to remind you that none of these options are even possible in Active 3D, where the industry standards and Runco’s own offering takes batteries, is a bit bulkier one-size-fits-all (over the top of your other glasses and too big for a child’s face), and doesn’t allow for the personalization for style or corrective lenses.

But why should we provide more options than the 3D TV makers that are investing millions in advertising? Why should we allow for customization when it is easier to have one kind of glasses on the shelf in the warehouse? Why? Because we are passionate about our customers and the entertainment experiences they have in their homes! The PreciseLight glasses offering is industry-leading and our hand-crafted approach to video is evident even in the small details of our systems. That is what passion is all about!

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Electronic House Product of the Year Award

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Runco’s 3Dimension™ D-73d Series

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