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This Minute at Runco

Runco Rep Meeting

Tuesday, February 23, 2010

Posted by Jennifer Blasen

Runco is dedicated to selective distribution and Runco products are available exclusively through the best dealers in the home theater business – the Runco authorized dealer network. We recommend local dealers for you to contact using our dealer locator.

With the dealer locator, you can find a business familiar with Runco products, and see their showroom near you. To help us guide and support our valued dealer community, Runco partners with a network of manufacturer representatives across the continent that specialize in supporting high end audio and video products. Most Runco representatives have worked with Runco for several years and deliver sales support, and superior customer service on a daily basis.

Last week, 17 Runco representative firms from the U.S. and Canada visited Runco headquarters in Beaverton, Oregon for a two day meeting. The days were packed full, and Reps had an opportunity to meet with the entire Runco team – from service to engineering. Reps received a taste of Runco Academy Sales and Technical dealer trainings with in-depth product sessions from Runco Field Technical Product Specialists of the award winning Runco video processor DHD Digital Controller, and Runco’s LED QuantumColor Q-750 projector. Reps also had an opportunity to view some really exciting products and technologies that will launch later this year. Although the visit went quickly, It didn’t take long to see common passions between the Runco staff and reps – superior service and video performance.

~Jennifer is a Linfield College Wildcat and has enjoyed her work with Runco for the past 3 years. In her spare time she enjoys running, golfing, working in the garden, and trying new things in the kitchen.

Choosing a Dealer Doesn’t Need to be Hair Raising

Monday, February 22, 2010

Posted February 22, 2010 by Jennifer B. Davis

Over the past several of my friends on Facebook changed their profile pictures to a “retro image” complete with dorky glasses, braces, big hair, and pencil-necked boyfriends.

You know the type and probably have some of your own photos and yearbooks stashed away.

It immediately brought to mind the time when I had an ill-advised perm. All my friends were getting them, I found a salon with a great promotional price, and got a perm. It was technically executed well, but the combination of curls and my thick hair left me looking like I was wearing a Dolly Parton wig. Not a great look on a gangly 9th grader, I can assure you.

I see a lot of parallels between this and some discussions I have been having with Runco authorized dealers in the past few weeks. There is a big difference between someone who CAN install a home theater system in your home and someone who you SHOULD trust. Like that hair stylist who can formulate a permanent solution, but doesn’t have a clue about anything else, not every audio visual specialist should be trusted with your home.

Below are some things that you should keep in mind when selecting an audio video designer and installer for your home with home you can build a long-term relationship.

They must have the technical capability to do the job, of course. So, you should see their portfolio of comparable projects and check references. Often you will personally know someone who has had work done by the dealer, so you can feel confident in their expertise. A browse through their websites can be informative, as well. Ask your prospective dealer about their background, their specialties, their industry affiliations, their insurance coverage, and what continuing education they may have received from the Custom Electronic Design and Installation Association (CEDIA) or direct from manufacturer’s like factory training from Runco at our Runco Academy. Some of our dealers are also members of the American Society of Interior Designers (ASID) or other associations that are relevant to your project and the work you would like them to perform.

We invite you to visit the dealer’s showroom or some of their previous installations that are of similar scope or budget. A visual inspection of the installer’s operation will speak volumes about their work and their attention to the details that matter to you. Not every quality installer will have an extensive display or retail demonstration facilities. In fact, some of the best don’t. All you want to make sure is that the firm is neat, organized, and committed to its business and your satisfaction.

You’ll want to find a dealer that carries the range and quality of products that interest you from video products, to audio systems and lighting or home automation control. Be wary of an installer who says “I’m not an authorized dealer for Runco, but I can get it for you.” We, like other manufacturers, choose our dealers carefully and it is in your best interest to choose a dealer who can support you fully after the sale.

Of course, we would love to recommend local dealers for you to contact using our dealer locator. Here you can find someone familiar with Runco products in your city and find a map to their showrooms where you can see Runco products on display. Of course, not every dealer is right for every client and we have several dealers in most metropolitan areas, so be sure to make you do your own evaluation before making a selection. And before you pick up the phone, visit the Runco Gallery and start creating a design file of inspiring ideas for your project.

Special thanks to the good folks at CEDIA, Home Theater Design Magazine (Avcom Publishing, Ltd.), a classic book by Tina Skinner (Schiffer Publising), and for Runco dealers who helped contribute ideas to this post.

Jennifer B. Davis is all about technology innovation and is a customer advocate, business executive, mom, and loves her job as Runco’s VP of marketing.

SuperBowl Tailgate, Billionaire Style

Friday, February 19, 2010

By Pippa Edelen

This past weekend I attended the best tailgate ever. As a die-hard football fan who likes to be close to the action, I was thrilled when Runco dealer extraordinaire Andrew Guenther from Advanced Audio Design in Naples, FL proposed that Runco support his sponsorship of the Bombardier Touchdown Lounge in Ft. Lauderdale, Florida.

This uber-fancy tailgate consists of private aircraft owners to fly in and be a part of the most incredible SuperBowl party outside of Bourbon Street. What made this tailgate so special? Well, to risk sounding gauche, the massive bank accounts of the attendees. You see, the “tail” in question is referring to the stern of a G5, Global Express or Learjet 60.

To help paint a picture, three Rolls Royce Motor Carriages greeted each guest at the entrance (specifically two Phantom Coupes – each in two-tone and one was a Drophead, natch - and the new Ghost. And, as only the elite know, all three models open in the back to allow for “seating” on the tailgate.) Behind the half-million-dollar automobiles was a glowing bar that had three Runco LCD’s hung from the scaffolding while three more, along with a Runco XP-OPAL65 DHD, decorated the rest of the hangar. Just beyond the bar, the granddaddy display stopped the attendees in their tracks. The impressive 16-foot-wide Stewart Filmscreen was illuminated by two double-stacked Runco VX-33d’s. Despite having enormous hangar doors open to allow in tons of Florida sunshine, the VX-33’s rocked. They are so bright that even daylight couldn’t degrade the gorgeous HD images. The Lounge was open Friday, Saturday and Sunday, and by the time the game rolled around Sunday evening, every chair, stool, leather couch and settee was angled at the impressive, monster display. But no one needed to crane their neck or sit up close to see the action because the set-up was so enormous, it impressed no matter where you were in the hangar. Coupled with more than a quarter-million dollars worth of CAT audio, this party was simply superb. From the food, to the sponsors, to the double-stacked VX-33d’s, I’d argue that nothing beats tailgating, billionaire style.

Pippa has a degree in Journalism from U of O and spends most of her time writing fancy words, orchestrating events, shining up websites and generating press for Runco.

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