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Toy Story 3: Kid-tested, Grandmother-Approved 3D

Friday, July 09, 2010

Posted July 9. 2010 by Jennifer Davis
Last week, I loaded the kids, nieces, and Grandma up to go to see Toy Story 3 in 3D.  The small theater in their hometown in West Texas only had only 3D auditorium, outfitted with RealD® and a Harkness® silver screen. 

 

Grandma had never seen a movie in 3D and was pretty apprehensive.  She was convinced that she’d have a horrible experience based on previous car sickness episodes and what she had heard from my aunt, who literally got sick after Avatar.  We got to the theater early, so that I could find her a seat in the optimal spot for viewing.  We settled in to the row for the show to start.  I must say the kids looked adorable in their petite-sized glasses (which I was thankful for, as not all theaters offer them).  The show started soon enough and once the preview for “Legends of the Guardians: The Owls of Ga’Hoole” started, I had my four-year old on my lap.

 

Toy Story 3 is a cute story with too many sub-plots to outline here.  It introduces us (and the aisles at Target) to a whole new cast of merchandisable characters.  My least favorite was probably the Ken doll (voiced by decidedly un-metrosexual Michael Keaton), who vacillated between shrewd cruelty and bubble-gum perkiness, but what can you expect from a toy that Mr. Potato Head called an “accessory.  A walking handbag.”  The movie had a scary part when…okay, I won’t spoil your fun, but when I asked my daughter what she liked about the movie, she did tell me that she liked “all of it…except for the lava.”

 

At the end of the movie, Grandma was fine.  The eyes took a bit of adjustment, but she seemed no worse for the 3D wear.  The 3D was pretty subtle (adding depth not in-your-face antics) and didn’t really take away from the story (as it has been known to do).  The kids probably would have enjoyed the movie just as much (and probably my preschooler might have enjoyed it more) in 2D, but it was a fun family outing that kept us out of the muggy Texas heat and allowed us all to play one last time and say our good-byes to some of the most beloved movie characters of all times.

~Jennifer B. Davis is all about technology innovation and is a customer advocate, business executive, mom, and loves her job as Runco’s VP of marketing.

The Fraternity of the Light Benders

Wednesday, June 23, 2010

By Jennifer B. Davis

As we have been busy with new product development at Runco, I have been struck by an idea. As a custom display company (across multiple technologies and applications) our job is to wrangle light. We work hard to spread it out evenly across the face of the Runco Crystal Series™ flat panel displays or a Runco WindowWall™ array. We create and direct light in the XP plasma displays. We bend the light to achieve maximum efficiency and performance in front projection. We shape and combine light to achieve the unbelievable colors of the QuantumColor™ Q-750 family and we enhance it to achieve the brightness of the VideoXtreme™ VX-33d. We apply our expertise to deliver an incredible video experience with the Runco Digital Cinema Concierge Service™. We spend all day discerning light, manipulating light, and bending light to our will, so that you can have the best entertainment experience in your home.

Motion Picture Academy Bestows Award to DLP Cinema for Color Accuracy - the Same Technology Used in Select Runco Projectors -

Thursday, June 17, 2010

DLP’s Award Winning Technology Continues to Offer Reliable and Full-Color Images To All DLP Products Ensuring the Best Image Possible

LOS ANGELES – February 22, 2010 – On Saturday, February 20, the Academy Board of Governors bestowed the 2009 Scientific and Engineering Award (Academy Plaque) to four individuals responsible for the color accuracy of Texas Instruments (TI) (NYSE: TXN) DLP Cinema® projectors. Acknowledged during a private award ceremony, D. Scott Dewald, Greg Pettitt, Brad Walker and Bill Werner were recognized for their contributions furthering the design and refinement of the Texas Instruments, DLP Cinema projector, achieving a level of performance which enables color-accurate, digital intermediate previews of motion pictures.

“As the technology leader in producing precise DCI compliant colors, superior contrast ratios and the light output necessary to illuminate the largest auditoriums, the Academy of Motion Picture Arts and Sciences is proud to recognize DLP Cinema for this achievement,” said Richard Edlund, Academy Governor and chair of the Scientific and Technical Awards Committee. “Texas Instruments DLP Cinema has redefined the movie going experience with an incredible picture.”

“For the first time in the over 100 year-old cinema history, filmmakers and audiences around the world are ensured they will see colors the way the moviemaker intended every showing when enjoying a movie or content projected with DLP Cinema technology,” said Nancy Fares, business manager for Texas Instruments DLP Cinema Products.

The technology awarded the 2009 Academy Scientific and Engineering Award for achievement in Color Accuracy is exclusive to DLP Cinema products; however, Texas Instruments works with the world’s leading manufacturers to deliver top-quality and related technology to a variety of front projectors, pico projectors, HDTV models and more. The highly reliable and full-color imagery in all DLP products is achieved by the fast switching speed of the mirrors on the DLP Chip.

“Leveraging the Cinema technology offers our customers the ability to manufacturer world class projectors for home, business and classroom use with high reliability and superb color accuracy,” said Roger Carver, business manager for Texas Instruments DLP Products.

Runco products that produce DCI color space include the new Digital Cinema Concierge offering as well as the best-selling projectors in the US* - the QuantumColor Q-750 lampless LED projectors.

* Data from Quixel Research

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