This Minute at Runco

Open Letter to Christopher Nolan

Tuesday, November 09, 2010

By Jennifer B. Davis

Open Letter to Christopher Nolan, the director of Batman “The Dark Night” who is working on his third Batman film, “The Dark Knight Rises,” which is planned for release in 2012. He announced in October the name of the movie and reinforced his decision not to film in 3D.

Dear Christopher,

First off, let me say that we at Runco are big fans of your work. We have recommended that every authorized dealer in the world buy a copy of “The Dark Knight” on BluRay to show in their showrooms, as it represents incredible movie making. Its dark shadows, specifically, show off the performance of our projection and flat panel products, just as it shows off your artistry.

We read with interest about your decision to buck the industry trends and NOT film the third Batman movie, “The Dark Knight Rises” in 3D. We applaud independent thinking, skepticism with mass-market fads, and trend setting (not following), so philosophically we are cheering for your decision and the boldness with which you have discussed it. So, 2D it is.

Now, with that out of the way, I do regret that we’ll never be able to see your new vision on our new Runco 3Dimension D-73d projector in 3D. Why? Let me tell you the reasons why we would have recommended the new movie as the go-to demonstration content on our 3D projection systems.

  1. You know how to tell stories in shadows

    The Dark Knight was dark. It visually depicted the depravity of a villain unlike anything we are likely to see for a while. And our products are technical marvels at delivering dark, but visible detail. The contrast on these projectors creates the inkiest blacks and would have brought your vision to life. We know the new movie will be along this same line, as you have striven for artistic innovation and consistency. More dark shadows. More details lurking in dim corners. More night sky vistas. More scenes that chill and thrill.

  2. You give us a sense of scale

    You have said that you wanted to be able to move from intimate scenes to large scale, immersive graphics and that the spatial illusion of the 3D effect might get in the way. It might have changed the feel of rooftop or aerial shots that create vast vistas. Your set, shot, story, and lighting choices all speak to the scale you wish to create. And we agree with you, poor 3D implementation could have made your next Batman movie look like the action figure instead of the gritty realism that you seek to create. Especially when people wanted to later view it on a small television, as many are thinking of doing. The diorama effect is a serious downside to 3D viewing in the home on a small display, but our projection-based system allows for big screen, cinema-worthy experiences, which help keep the scale you try so hard to depict. Your decision to shoot in high-definition and IMAX® formats speak to your commitment. Our release of and focus on projection-based 3D technologies first, even when the world is selling commodity 3D TVs on every street corner, speaks to ours.

  3. You make people lean forward

    As Geoff Boucher from the Los Angeles Times has commented, while “James Cameron is making a movie that makes people lean back, Nolan wants to make movies that make people lean forward.” So, the irony is this. You get a more compelling 3D experience when you lean in. When you become a part of the scene. When you lose yourself in the story. When you lose your bearings and don’t see the edges of the set, screen, or room. 3D begs for storytellers who make the audience lean in.

So, although we respect your choice (and that you have not become a grandstanding poster boy for anti-3D crusading, which is as wrong as the all-3D-all-the-time camp), we still mourn that we won’t see this new movie in 3D.

Lucky for us, the D-73d projector does 2D in breathtaking color and detail, so we’ll still be able to recommend “The Dark Knight Rises” for this and other products in our line-up. In fact, this new movie will be brilliant on the brightest LED home video projector on the planet, the Runco QuantumColor Q-1500d.

We’ll move on and make the best of it. You just keep making the best movies and we’ll keep giving you new places to show them off: in Runco home theaters!


Jennifer Davis

News & Events

Planar Expands Clarity Matrix Video Wall Line with Two New Ultra-Narrow Bezel Models

21-Oct-2014 - New 3.7mm bezel models make award-winning Clarity Matrix the most comprehensive line of video wall displays in the market Planar announced two new ultra-narrow bezel LCD ..... more ▶

Planar EP-Series 4K Wins 2014 Technology Integrator EXC!TE Award

03-Sep-2014 - The Planar® EP-Series™ line of 4K displays was announced as a 2014 EXC!TE Award Winner by Technology Integrator magazine, formerly CustomRetailer. Each year Technolog..... more ▶

Experience Runco

Request a demo at a dealer near you

Photo gallery

Awards & Recognition

Electronic House Product of the Year Award

Electronic House Product of the Year Award

Runco’s 3Dimension™ D-73d Series

More Awards ▶