This Minute at Runco
By Jennifer Davis
As people are using the Runco WindowWall for art or ambiance, we get questions from our dealers and clients as to where they can find artwork to put on their WindowWall the shows off the massive resolution that is possible when you tile the displays together into a wall-size array. For instance, a 3x3 WindowWall of our HB-46 is over 4,000 pixels wide. Although it can certainly show video content from traditional sources like BluRay or cable and people have appreciated the flexibility, however higher resolution artwork is stunning on the display as well.
There are a variety of stock photography and video houses that provide high-resolution imagery and video that could be used to transform your WindowWall from entertainment to art. Most have online collections numbering in the millions that you can browse, preview in “light box” mode, and license in multiple resolutions. Remember that most of this photography or illustrations were created for print, which requires very high resolution artwork (much greater than what is typical for even HD video). Here are a few of our favorites:
Pond5: Their collection features photography, video, and illustrations. They offer week’s free downloads so that you can test content.
iStockPhoto.com: Their collection also features photography, video, illustrations, and Flash animations. They represent several video artists and agencies and can even broker custom commissions.
ArtBeats: they specialize in video footage, up to 4K resolution, and offer a free research service to find the perfect piece for you.
gettyimages: One of the leading sources for journalists, their collection includes a variety of entertainment and sports imagery featuring celebrities and professional athletes.
CorbisIMAGES: Their collection includes world events and fine art.
Fotosearch: they are an aggregator of professional images and footage and are a favorite of corporate brands.
Of course, there is a vibrant and growing community of video artists that are using a digital canvas to create incredible artwork by custom commission or for license. You can find their work featured in museums, galleries, and online. You’ll see their work in commercial projects in hotels, airports, and the like. They exhibit at art shows for private and institutional collectors like Art Basel, Art Expo, and in galleries for Art Week in New York, Los Angeles, and Milan. We have begun to develop some relationships of our own with this community and would be happy to make a recommendation.
And let’s not forget that you don’t have to look past your own camera as a source of art. 9 megapixel or higher digital cameras are very common and produce native photography that is larger than native pixel of most WindowWall installations. Your own family photos, vacation pictures, and the like can become beautiful digital wallpaper on your WindowWall. For higher-than-HD resolution video, you might just want to splurge on a RED digital camera and turn yourself into a filmmaker in your own right.
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