This Minute at Runco
There is a vibrant and growing community of video artists that are using a digital canvas to create incredible artwork by custom commission or for license. You can find their work featured in museums, galleries, and online. You’ll see their work in commercial projects in hotels, airports, and the like. They exhibit at art shows for private and institutional collectors like Art Basel, Art Expo, and in galleries for Art Week in New York, Los Angeles, and Milan. Others have roots in commercial motion graphics and do custom work for advertising or promotional purposes. We have developed some relationships of our own with these artists and agencies, and would be happy to make a recommendation if you are looking to commission a custom piece. Some of our favorite artists have experience not only with 4k content development, but also have created content for sculptural architectural video walls, like the Planar Mosaic.
If you are looking for produced 4k content, we would highly recommend the TimeScapes movie, which was the first to be available in 4k download. This amazing content was captured over a two year period, in 4k, by award-winning cinematographer and director, Tom Lowe and featured stunning slow-motion and timelapse cinematography of landscapes, people and wildlife of the American South West. A QHD version is also available that looks incredible on Planar’s PXL2790 27” monitor.
And let’s not forget that you don’t have to look past your own camera as a source of art. 9 megapixel or higher digital cameras are very common and produce native photography that is larger than native pixel of most video wall or UltraRes installations. In fact, even today’s cell phone cameras can produce 4k imagery suitable for display. Your own family photos, vacation pictures, and the like can become beautiful digital wallpaper on your video wall or display. For higher-than-HD resolution video, you might just want to splurge on a RED digital camera and turn yourself into a filmmaker in your own right. This is exactly what Planar customer, Elemental did to create some sample content for their own testing and for their customers.
As the adoption of these technologies grow, I expect more artists and agencies to develop content. As an example of this growing trend, cinematographer Jacob Schwartz has posted a lovely collection of 4k travel and motion graphic content on YouTube (where you select “original” in the resolution menu to view). This summer he traveled to Myanmar to capture the architecture and people in stunning 4k detail. And we expect more to come from artists like Jacob.
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