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This Minute at Runco

ColourPalette: Runco Craftsman

Thursday, April 08, 2010

By Jennifer Davis

Introducing Runco Craftsman™, a new color in the Runco ColourPalette Signature Collection.

“I never met a chocolate I didn't like.” Deanna Troi in Star Trek: The Next Generation

This rich brown shade is a cross between chocolate truffle and mahagony. Something that would be just as appropriate in a dark-paneled formal library as it would a busy family room. This shade makes a great ceiling paint choice, which means that you can make the Runco projector melt into the ceiling and out of sight. Too bad the calories from chocolate can’t be camouflaged in the same way.

"Las cosas claras y el chocolate espeso." (Ideas should be clear and chocolate thick.) - Spanish proverb

The color is called “Craftsman” as a nod to the tradition and process of Runco’s custom video display business, where every projector is tested to individual client specifications and the utmost care is spent ensuring the display will be the best possible image experience for the client. Our idea is very clear. Create the best possible video to suit the individual tastes of the most discriminating clients. ColourPalette is a part of that.

When we were assembling colors for the recently launched ColourPalette, we took cues from the world of design and from nature, from the science of color and light, and our own preferences. We’ll be featuring each color in the ColourPalette Signature Collection. Follow our RSS feed or bookmark this page to hear about additional colors we have selected for the palette and the color-matching service we offer to allow you to match your projector, LCD, or plasma display precisely to your room décor.

Jennifer B. Davis is all about technology innovation and is a customer advocate, business executive, mom, and loves her job as Runco’s VP of marketing.

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