This Minute at Runco
By Jennifer B. Davis
Although both sit in your garage and can take you places, there is a huge difference between a Ferrari and an entry-level commuter car. There is a market for luxury automobiles. And there are custom-designed garage flooring and car maintenance supplies that keep those luxury automobiles in tip-top shape.
Although both will technically keep your beverages cold, a Sub-Zero® fridge is a world away from its apartment-grade equivalent. There is a market for high-end, professional-grade appliances. In fact, it is not uncommon for people to spend more on a built-in outdoor kitchen barbecue than they do for a stove or more for a climate-controlled wine room than they do for a refrigerator.
In other areas of the home, opportunity exists for new brands and solutions to create new lifestyle opportunities in the home: for everyday living and entertaining. There are luxury furniture brands, performance sports equipment, and luxury fabrics and finishes that set apart the upper tier of residences. They help reflect the passions and personality of their owners and reflect on their tastes and priorities.
Yet sadly, the homeowners that appreciate finer brands and high-performance durable goods in their homes and garages often settle for mass-market video products for entertainment purposes. These products often do not reflect the tastes or passions of the homeowner. Runco is poised to change this.
Beautiful and unique spaces call for unique and specialized video. Runco’s legendary product performance, pioneering in home theater and entertainment for several decades, creates new ways to live and play in your home. Combined with Design by Runco™ options, we have created new ways to feel beautiful in your home. Beautiful spaces demand nothing less.
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