Runco OPAL Technology

Beyond traditional displays, Runco’s revolutionary new OPAL image enhancement technology takes Runco’s legendary flat-panel display performance even further by addressing the common flat-panel problems, particularly ambient light, which directly competes against and degrades flat-panel images and distracts the viewer.

The breakthrough Runco OPAL technology utilizes proprietary micro-visual surface treatment of the flat panel to provide three key benefits. First, OPAL’s Ambient-Light Rejection (ALR™) technology, a proprietary panel treatment applied within the flat panel, reduces internal and surface reflections by more than 20 times. As such, OPAL enhances picture clarity and legibility in areas with medium-to-high ambient light without having to resort to a boost in the panel’s backlight brightness, a traditional workaround that tends to wash out colors and contrast. Second, Runco OPAL’s Acute Contrast Enhancement™ (ACE) technology increases contrast by more than three times without losing image clarity within dark scenes, especially in high ambient light. Finally, Runco OPAL’s ISS™ (Impact, Shake and Shock) Protection enhances the panel’s resistance to dust contamination, condensation and even occasional direct impact, such as a blow from a hand-held game control. The flat panel’s surface is less sensitive to daily wear and tear, and the surface can be cleaned with typical household glass cleaner.

For the no-compromise customer who demands the absolute best panel in the market, Runco’s OPAL image enhancement option will be available exclusively for Runco LCD and plasma flat panel displays, including the CX-OPAL42, CX-OPAL47, CX-OPAL55 and CX-OPAL65 flat-panel LCD displays andXP-OPAL50, XP-OPAL50DHD, XP-OPAL65 and XP-OPAL65DHD flat-panel plasma displays.

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Toy Story 3: Kid-tested, Grandmother-Approved 3D

Posted July 9. 2010 by Jennifer Davis
Last week, I loaded the kids, nieces, and Grandma up to go to see Toy Story 3 in 3D. The small theater in their hometown in West Texas only had only 3D auditorium, outfitted with RealD® and a Harkness® silver screen.

Grandma had never seen a movie in 3D and was pretty apprehensive. She was convinced that she’d have a horrible experience based on previous car sickness episodes and what she had heard from my aunt, who literally got sick after Avatar. We got to the theater early, so that I could find her a seat in the optimal spot for viewing. We settled in to the row for the show to start. I must say the kids looked adorable in their petite-sized glasses (which I was thankful for, as not all theaters offer them). The show started soon enough and once the preview for “Legends of the Guardians: The Owls of Ga’Hoole” started, I had my four-year old on my lap.

Toy Story 3 is a cute story with too many sub-plots to outline here. It introduces us (and the aisles at Target) to a whole new cast of merchandisable characters. My least favorite was probably the Ken doll (voiced by decidedly un-metrosexual Michael Keaton), who vacillated between shrewd cruelty and bubble-gum perkiness, but what can you expect from a toy that Mr. Potato Head called an “accessory. A walking handbag.” The movie had a scary part when…okay, I won’t spoil your fun, but when I asked my daughter what she liked about the movie, she did tell me that she liked “all of it…except for the lava.”

At the end of the movie, Grandma was fine. The eyes took a bit of adjustment, but she seemed no worse for the 3D wear. The 3D was pretty subtle (adding depth not in-your-face antics) and didn’t really take away from the story (as it has been known to do). The kids probably would have enjoyed the movie just as much (and probably my preschooler might have enjoyed it more) in 2D, but it was a fun family outing that kept us out of the muggy Texas heat and allowed us all to play one last time and say our good-byes to some of the most beloved movie characters of all times.

~Jennifer B. Davis is all about technology innovation and is a customer advocate, business executive, mom, and loves her job as Runco’s VP of marketing.

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New Runco Climate Portfolio Outdoor LCD Displays Bring the Home Theater Outdoors

Rain or shine, Runco’s new Climate Portfolio displays enhance any luxury outdoor lifestyle.

Runco’s Climate Portfolio CP-42HD and CP-52HD are full-high-definition widescreen flat panel displays that utilize Runco’s advanced LCD technology in an enclosure designed to withstand the elements. The 42- and 52-inch displays have native 1080p resolution and integrate reflection-rejection glass for easy viewing outdoors. Offering exceptional video quality, features, flexibility and connectivity to achieve the ultimate custom outdoor viewing experience, both flat panel displays feature an amazing 176-degree viewing angle, making it easy for a large number of viewers with widely dispersed seating positions to enjoy the display in an outdoor living space. Read more...

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Runco Expands Its Video Customization Options With FrameGallery and SilverSheen

Posted May 27, 2010

FrameGallery allows unique custom framing of Runco Crystal Portfolio (CX) LCD flat panel displays. With different frame options to choose from, it has never been easier to make a flat panel display complement the unique aesthetic of any room’s decor.

Six unique frame options and finishes are available, ranging from traditional to modern to classic, and each are handcrafted with the highest quality materials. Read more...