RUNCO INTERNATIONAL ANNOUNCES CASTER COMMUNICATIONS AS AGENCY OF RECORD
Wakefield, RI – March 10, 2006 – Runco International, Inc. has signed Caster Communications, Inc. as the new agency of record for all public relations and media programming for both the Runco and Vidikron brands. Caster was selected to implement a national PR and media campaign for both brands to generate awareness in the consumer electronics and custom installation industries, as well as mainstream channels.
An award-winning manufacturer of video display technologies and the brand that connoisseurs aspire to own, Runco International is constantly advancing the technological envelope of picture quality. Runco is committed to providing their customers with home theater video displays that are unparalleled in both versatility and picture quality, and meet a wide range of price points and display needs. The company’s 2006 PR and media program will focus on bringing CineWide™, one of Runco’s latest breakthrough technologies, to a wider audience. Runco’s CineWide allows viewers to enjoy all of their favorite movies, including those filmed in the CinemaScope 2.35:1 aspect ratio, exactly as the directors intended their movies to be viewed.
“Runco has continually led the home theater revolution by engineering products that have recreated the cinema experience at home, but with a quality that surpasses the standards of movie theater presentations,” stated Runco’s President Bob Hana. “This program will play a critical role in dispersing that message while raising our profile, increasing brand awareness and ensuring that brand name recognition is associated with the positive attributes we want people to think of when they think of Runco and Vidikron.”
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