Latest News & Media Coverage
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Art of Home Theater Reviews the Runco LS-7
25-May-2010: The Art of Home Theater by Art Feierman
No, this won’t be a religious discussion, despite the OMG. It’s been a 4 year struggle to convince Runco to let me review one of their projectors. Oh, I did review the top of the line (at the time) Planar a couple of years ago (the 8150, a single chip), but never a Runco – or Vidikron three chip DLP. In fact, the only 3 chip DLP home theater projector I’ve ever reviewed is the SIM2 C3X several years ago. That was a 720p projector.
Well, guess what? The RUNCO LS-7 is a three chip, 720p resolution DLP projector. Read the entire review here...
Home Theater: Runco LS-5 DLP Projector
03-May-2010: Home Theater by Shane Buettner
LCOS designs have dominated front projection news and reviews in recent years. But with LED-based DLPs proliferating and the arrival of an excellent lamp-driven projector that’s competitively priced like the Runco LS-5, it’s apparent that DLP ain’t done yet. We don’t know whether 3D projectors will be in the market this fall—or if they’ll be any good. We do know that 3D content will be scarce. In the here and now, the Runco LS-5 projector has no significant weaknesses, offers exceptional out-of-box performance, and is a really strong value. Well done Runco, and highly recommended! Read the entire article
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Latest Press Releases
New Runco Signature Cinema Projectors Dominate High-End Private Cinema, Redefining Personal Luxury
26-Jul-2010 - The SC-50d and SC-60d round out Runco’s flagship projector category while offering a future-proof option for 3D at home. Beaverton, OR – Runco®, the lea... >> more
Runco Launches Second Volume of Its 3D Enthusiast’s Guide
14-Jul-2010 - Runco is proud to present a second volume of the ebook, 'Enthusiast's Guide to 3D.' This viewer's guide on how to evaluate good 3D now includes ten important 3D evaluation crit... >> more
Runco Enters Elite Digital Cinema Market with Digital Cinema Concierge Service
15-Jun-2010 - Runco provides innovative DCI-compatible solutions enabling Runco clients to bring digital cinema to their private theaters. Beaverton, OR – Runco, the leading brand... >> more
View All Press Releases
Live from the Runco blog
Toy Story 3: Kid-tested, Grandmother-Approved 3D
Posted July 9. 2010 by Jennifer Davis
Last week, I loaded the kids, nieces, and Grandma up to go to see Toy Story 3 in 3D. The small theater in their hometown in West Texas only had only 3D auditorium, outfitted with RealD® and a Harkness® silver screen.
Grandma had never seen a movie in 3D and was pretty apprehensive. She was convinced that she’d have a horrible experience based on previous car sickness episodes and what she had heard from my aunt, who literally got sick after Avatar. We got to the theater early, so that I could find her a seat in the optimal spot for viewing. We settled in to the row for the show to start. I must say the kids looked adorable in their petite-sized glasses (which I was thankful for, as not all theaters offer them). The show started soon enough and once the preview for “Legends of the Guardians: The Owls of Ga’Hoole” started, I had my four-year old on my lap.
Toy Story 3 is a cute story with too many sub-plots to outline here. It introduces us (and the aisles at Target) to a whole new cast of merchandisable characters. My least favorite was probably the Ken doll (voiced by decidedly un-metrosexual Michael Keaton), who vacillated between shrewd cruelty and bubble-gum perkiness, but what can you expect from a toy that Mr. Potato Head called an “accessory. A walking handbag.” The movie had a scary part when…okay, I won’t spoil your fun, but when I asked my daughter what she liked about the movie, she did tell me that she liked “all of it…except for the lava.”
At the end of the movie, Grandma was fine. The eyes took a bit of adjustment, but she seemed no worse for the 3D wear. The 3D was pretty subtle (adding depth not in-your-face antics) and didn’t really take away from the story (as it has been known to do). The kids probably would have enjoyed the movie just as much (and probably my preschooler might have enjoyed it more) in 2D, but it was a fun family outing that kept us out of the muggy Texas heat and allowed us all to play one last time and say our good-byes to some of the most beloved movie characters of all times.
~Jennifer B. Davis is all about technology innovation and is a customer advocate, business executive, mom, and loves her job as Runco’s VP of marketing.
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