The Runco Difference

Monday, March 22, 2010

Posted by Dave Cullen

Shopping for a new television is a lot like purchasing a new vehicle. It involves countless hours of research and frequent visits to your local dealers. If you’ve ever been looking for a luxury vehicle from the likes of BMW or Mercedes-Benz, then you’d know how well the dealers treat you and the special experience one receives when purchasing such fine automobiles. Runco is the BMW of home theatre and the experience you’ll receive is very rewarding as I know first hand.

A few months ago I was in search of a new flat panel for our media room. I have previously owned Pioneer Elite products and at the time I had Pioneer’s last generation 60” Elite KURO monitor. I sold it and began my quest for the perfect product. I am not an audiophile, but, like audiophiles whose search for perfection involves the perfect reproduction of music; my search involved the perfect reproduction of film. I am huge movie buff.

My Pioneer had state-of-the-art black level performance at the time and no one could match its deep, inky blacks on Blu-ray movies. However, the Pioneer’s performance on standard-def material and even on several Blu-rays was less than optimal. Although the panel produced deep blacks it lacked shadow detail (crushing blacks) and the picture processing was not cinema-like. I wanted a flat panel that not only would produce deep blacks, but also reveal the smallest of details within those inky blacks and also process a true cinema-like experience in the home. What I craved was something I would later learn is called OPAL technology.

LED LCD’s, plasma, 3-D ready… which way should I go? After some pretty heavy researching I entered the Runco domain. Through their newly re-designed website I was able to browse all of their products, read reviews, manuals and spec sheets on everything Runco had to offer.

I decided to call Runco and inquire about some of the products I was interested in. To my surprise, this wasn’t a call center located outside of North America, this was their actual office. Within a minute or so I was connected with someone in their sales department. Duane Castillo, a Runco inside sales rep who answered all of my questions regarding the various flat panels and the ideal viewing conditions for each. Duane recommended Runco’s new OPAL technology and a dealer in my area who could meet my needs.

I contacted Clinton Howell of H2 Systems in Burlington, Ontario. Clinton was very helpful and answered all of my questions. I have controlled lighting in my viewing environment and Clinton suggested a Runco XP-OPAL 50 DHD as the successor to my Pioneer Elite. I wanted a smaller screen this time around as the 60” was too big for the room.

I realized through speaking with Clinton that Runco offers flat panel solutions to meet every client’s viewing environments in pretty much every budget. To my surprise, Runco panels are very competitively priced with similar products from the industry’s other high-end top performers.

Runco trains their authorized dealers well. H2 Systems installs Runco products ensuring the product performs at its absolute finest. They calibrate the panel to match the client’s preference in a variety of different viewing environments. This is not your typical big box store approach where you carry the TV out and bring it home. This approach ensures you get exactly what you paid for, an excellent television that truly brings the cinema into your living room. I was very impressed.

This whole process of selecting and purchasing my new Runco was nothing short of the best customer service I have ever received. I know of a very few select manufacturers that you can talk with one-on-one regarding their products and Runco is one of them. The Runco staff is very friendly and because of Duane going the extra mile through the entire process, my wife and I are now Runco customers for life. H2 systems were an absolute pleasure to work with. Clinton’s top notch customer service, helpful advice and knowledge of the home theatre industry is priceless.

That is the Runco difference. It’s a wonderful experience and in the end it’s worth every penny.

Dave Cullen has a diploma in Journalism and is currently in school for work in the health care industry. He is an avid videophile and a huge fan of Runco products.

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