In the Jailhouse Now

Friday, May 27, 2011

May 27, 2011

By James Wood

O Brother Where Art Thou?When the Johnny Cash song “In the Jailhouse Now” is sung by the Soggy Bottom Boys in O Brother Where Art Thou? I can’t help but tap my toes in enjoyment. The natural flow and rhythm of the music just brings a smile to my face. It’s easy to get lost in the moment when things transition effortlessly between story and music. Contrast that with an episode of Glee where the story feels like a tagged on afterthought to the musical numbers and the transitions between the two can nearly give me whiplash. Transitioning smoothly from one form to another takes care and artistry to do well, or it can be done with the bluntness of a banging hammer.

One of the hurdles in transitioning to the high definition, wide screen format is the different aspect ratios. The standard definition 4:3 aspect ratio was replaced by wide-screen formats, but not all wide-screens are the same. Most broadcast content today is distributed in a 16:9 (high-definition) format, and movies are typically an even wider 2.35:1 CinemaScope format. If every time I sit down to watch a movie I have to suss out the aspect ratio then punch a half-dozen buttons on a remote control to get the TV to display the right dimensions, that immediately pulls me out of the moment. I’m probably typical in that I try to find one setting and stick with it so I don’t have to mess with the finer bits for every movie. But that makes me feel like I’m in the jailhouse.

I’m constantly faced with watching TV and movies behind bars. Black bars on the top and bottom of the screen or on the sides of the screen (or both) help to preserve the original aspect ratio, but leave me wishing I had more screen space. All those black bars are just wasted space that could be filled with my movies.

Runco has heard our cries of anguish and come to the rescue with the CineWide technology. When projecting a movie shot in the wider 2.35:1 format (known as CinemaScope) it’s too wide for the slightly narrower 16:9 screen. Instead of taking the easy way out and slapping some black bars up on the screen, Runco uses advanced and proprietary signal processing to stretch the image to the full height, then adjust the width to fill the screen with a unique anamorphic lens system to maintain the same appearance as the original.

All the science behind it is fantastic, but what you need to know is that the awkward transitions are over. Instead of living in the jailhouse or constantly playing engineer with your remote control, you get to sit back and enjoy the show.

Runco Receives High Honors in CEPro Top 100 Brand Study

Thursday, May 26, 2011

Runco is proud to announce that it took top honors as the leading brand in the Front Projectors and Video Processors categories of CEPro's Seventh Annual Brand Awareness, Use and Preference Study researched by EH Publishing for the custom electronics market channel.

Runco accounted for 46% of market share for the Front Projectors category (FPTV) and 14% of market share for the Scaler/Video Processors category, making it the top brand in both categories. Runco was also in the top 5 (22%) for the Flat-Panel TV category.

To review the full results of the study, click here.

Products that Sing and Dance

Tuesday, May 24, 2011

William YeowardBritish furniture and accessories designer William Yeoward has a refined, yet exuberant style. Beginning with his line of crystal and extending to upholstered furniture, he has continued to create beautiful things for practical use. “All my designs are meant to be used and enjoyed,” Yeoward recently told ELLE Décor magazine, “to slide in happily to any room without making a song and a dance about it.”

The designs of Runco products are meant to be used and enjoyed as well. The beautiful Copenhagen design of the 3Dimension D-73d or the Signature Cinema SC-60d are perfect examples, combining metal finishes, glass, and etching, with exceptional video performance.

But, unlike Yeoward (and lucky for our clients looking for the ultimate entertainment spaces in their home), our products do sing and dance!

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Awards & Recognition

Electronic House Product of the Year Award

Electronic House Product of the Year Award

Runco’s 3Dimension™ D-73d Series

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