Runco Xtreme Projection X200i Wows Visitors at CEDIA 2013

Monday, October 07, 2013


Runco XtremeProjection X-200i Wows Visitors at CEDIA

 Steinway Lyngdorf selected Runco for their projection system in their audio room at CEDIA.  "The X-200i projector from Runco was ideal for our demonstration room, the high quality picture wowed visitors and the nearly noiseless operation let our audio system take center stage," noted Katherine Spiller, director of sales and marketing, Steinway Lyngdorf.  The projector was used with a 16:9 aspect ratio screen and showed a variety of content to highlight the combined audio and video quality of the room set-up.

The X-200i is the most popular model in the XtremeProjection™ series and was designed from the ground up specifically for the custom installer who specializes in high-end theaters and appreciates craftsmanship and video quality.  The XtremeProjection™ series projector brings big screen experiences to the home filling maximum screen sizes from 171 to 235 inches wide – the equivalent of up to a 270-inch diagonal video image.  The X-200i relies on a combination of state-of-art DLP-based SuperOnyx™ technology and proprietary electronics, processing, and optics to deliver stunning images in both 2D and 3D.

For unparalleled reproduction of Hollywood’s 2.35:1 CinemaScope standard the X-200i is available with Runco’s legendary CineWide™ with AutoScope™ technology. Selecting from multiple lens options that allow the flexibility for seamless integration into the most sophisticated personal cinemas, each X-200i projector is custom built to suit the exact requirements specified for every client.

Read more about the X-200i by visiting Runco.com or to learn more about CineWide, download our Guide to CineWide® e-Book: a viewer’s guide to widescreen scope projection.

In the Jailhouse Now

Friday, May 27, 2011

May 27, 2011

By James Wood

O Brother Where Art Thou?When the Johnny Cash song “In the Jailhouse Now” is sung by the Soggy Bottom Boys in O Brother Where Art Thou? I can’t help but tap my toes in enjoyment. The natural flow and rhythm of the music just brings a smile to my face. It’s easy to get lost in the moment when things transition effortlessly between story and music. Contrast that with an episode of Glee where the story feels like a tagged on afterthought to the musical numbers and the transitions between the two can nearly give me whiplash. Transitioning smoothly from one form to another takes care and artistry to do well, or it can be done with the bluntness of a banging hammer.

One of the hurdles in transitioning to the high definition, wide screen format is the different aspect ratios. The standard definition 4:3 aspect ratio was replaced by wide-screen formats, but not all wide-screens are the same. Most broadcast content today is distributed in a 16:9 (high-definition) format, and movies are typically an even wider 2.35:1 CinemaScope format. If every time I sit down to watch a movie I have to suss out the aspect ratio then punch a half-dozen buttons on a remote control to get the TV to display the right dimensions, that immediately pulls me out of the moment. I’m probably typical in that I try to find one setting and stick with it so I don’t have to mess with the finer bits for every movie. But that makes me feel like I’m in the jailhouse.

I’m constantly faced with watching TV and movies behind bars. Black bars on the top and bottom of the screen or on the sides of the screen (or both) help to preserve the original aspect ratio, but leave me wishing I had more screen space. All those black bars are just wasted space that could be filled with my movies.

Runco has heard our cries of anguish and come to the rescue with the CineWide technology. When projecting a movie shot in the wider 2.35:1 format (known as CinemaScope) it’s too wide for the slightly narrower 16:9 screen. Instead of taking the easy way out and slapping some black bars up on the screen, Runco uses advanced and proprietary signal processing to stretch the image to the full height, then adjust the width to fill the screen with a unique anamorphic lens system to maintain the same appearance as the original.

All the science behind it is fantastic, but what you need to know is that the awkward transitions are over. Instead of living in the jailhouse or constantly playing engineer with your remote control, you get to sit back and enjoy the show.

Being the Best Isn't Good Enough

Thursday, March 24, 2011

By Jennifer Davis

“Don’t be the best in the world at what you do; be the only one in the world who does what you do.”

That quote is me paraphrasing Jerry Garcia who famously played lead guitar for The Grateful Dead. I first heard it from one of my favorite cartoonists, Hugh McLeod. This is a lofty aspiration that we have striven for at Runco.

Our hard work and ingenuity is paying off for our clients. We have been innovating in the home theater and larger home entertainment market for decades and our market-leading position in LED projection (the InfiniLight™ technology in our QuantumColor™ product line), our innovations in 3D (our award-winning CSV 3D approach in the 3Dimension D-73d), our envelope-pushing solutions in flat panel (OPAL™, the WindowWall™ and Vistage™ specifically), and our legendary CineWide® offerings are just examples. Our recent Design by Runco™ initiatives, like the Vistage FinishPalette™ and LightStyle FinishPalette™ are setting another standard for personalization and customization.

Once again, we are the only one in the world doing what we do.

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Runco’s 3Dimension™ D-73d Series

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