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Open Response to rAVe Publications post: "A Contrarian's View of the 3-D Craze"

Monday, January 24, 2011

By Jennifer Davis

In response to the blog post by Dawn Meade with rAVe Publications on "A Contrarian's View of the 3-D Craze":

Dawn, I applaud your willingness to be a voice of a reason in a world gone mad for 3D! I, too, was a debater and orator and know the importance of sorting truly persuasive facts from hype. It was this same thought that caused us to think long and hard before developing and launching a 3D projection system for the home. Runco is a manufacturer of high-end visualization systems and a pioneer in home theater and we couldn’t risk our reputation on chasing a fad.

However, we knew (in part because of our parent company’s (Planar) ground-breaking work in 3D metrology and professional stereoscopic applications) that there were ways to consistently deliver more compelling and comfortable 3D. But it isn’t easy. It requires a commitment to not chase “lowest common denominator” 3D solutions. It has required significant R&D investment and a great deal of dealer and client education. However, we believed that striving for “3D done right” was worth the effort.

To do it right required an understanding of the physiology of stereopsis and the development of an integrated system that works with it, not against it. The ill effects (literally “ill”) that are caused by bad 3D are preventable. And our solution delivers both a compelling 2D experience, as well as 3D to allow maximum flexibility.

Throughout the debate, we must not forget that virtual 3D is an optical illusion. Just like any magic show, it might not be possible to fool every eye all the time, but there are best practices and proven approaches that trick your brain into seeing depth that isn’t really there. Those products and approaches are worthy of the market enthusiasm.

For more information on how to evaluate good 3D, including an introduction to 3D in the home and important evaluation criteria, download a copy of Runco's guide to stereoscopic video.

3D Camcorders Make 3D Home Movies a Reality

Monday, January 17, 2011

There was a lot of buzz around 3D technology at CES 2011, with companies showing off a variety of 3D TV and projector solutions for the home, but the newest product making its debut at the show was the 3D camcorder.

With the latest HD 3D camcorders, creating home movies in 3D that can be viewed on your 3Dimension™ D-73d 3D Projector is now a reality. Now you can record your children, grandchildren, holidays and vacation memories, all in 3D!

Toxic 3D

Tuesday, January 11, 2011

Posted by Jennifer B. Davis

Toxic 3DHave you been poisoned by bad 3D? The headaches, nausea, dizziness and eye fatigue that often accompanies 3D viewing on popular 3D TVs or 3D projectors are symptoms of poisoning. It is in fact your body recognizing something toxic and reacting appropriately. Your body is designed to react this way. Your body thinks bad 3D is poisonous.

Alternatively, your body is built to view 3D. With the exception of a small percentage of the population with significant vision issues (serious astigmatism or brain damage for instance), most of us can perceive depth. This ability allows us to walk, drive cars or bikes, play sports, and maintain a safe distance from walls and other hazards. Depth perception is a safety feature and a lifestyle enabler of the human anatomy and is wondrous thing.

3D projection done right works with your body, not against it to create compelling 3D. See our previous post about our Constant Stereoscopic Video™ (CSV) 3D approach in our 3Dimension™ Series of products, including the Runco D-73d 3D projector, which was recognized as the CEDIA New Product of the Year and the CE PRO Best Product of the Year.

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