3D the Way Nature Intended

Tuesday, October 05, 2010

By Jennifer B. Davis

stereopsisWhen we at Runco set about designing a new 3D digital display architecture, we felt it critical to deliver 3D exactly the way that your body was designed to take it in. In other words, we shamelessly stole our architecture from the physiology of stereopsis, or how we humans perceive depth in real life. Over our years in the industry, we had experienced enough bad 3D to know how we didn’t want to do it.

So, let’s explore stereopsis a bit. Your vision system consists of TWO eyes. Those eyes are separated by 2.5” or 65 millimeters and that provides enough contrast to provide two distinct views of the world. Those distinct views of the world travel through your highly tuned optical system to the part of the brain where these images are processed into a perception of depth. A whole system working together to create a realistic and compelling visual 3D experience.

So, we too, present you with two distinct views of the world. In our dual-imaging system, we provide each eye with a full resolution (1080p HD) and full refresh picture show of its own. This delivers flawless video and avoids the pull-down induced judder or other artifacts (like triple-flash in Active 3D) common in other approaches.

D-73d ProjectorJust like your optical system is tuned to transport those images, our imaging system includes filters at the projector, passive (battery free!) glasses, and screen recommendations that deliver crisp and clear video.

Then, just like the brain is critical for the perception of depth in real-life, so we provide our exclusive 3Dimension™ processing solution, which not only can accept and process the wide range of formats that are included in the HDMI 1.4a specifications, including frame-packed HD content, it makes certain that the system maintains precise alignment and sync critical in a dual-imaging system. Also included in this processing package is the latest release of Runco’s award-winning DHD™ scaling, processing, conversion, calibration, and control.

These combine to create something we call Constant Stereoscopic Video™ (CSV) 3D which we, our customers, and the industry has recognized as the most compelling and comfortable 3D available in the market. See it for yourself in showrooms all over the world this Fall. You can read more about how to evaluate 3D technologies in our Enthusiast’s Guide to 3D eBook available for free download.

To summarize, 3D done right works with your body, not against it to create compelling 3D. Our new product the 3Dimension Series D-73d was recently recognized as the CEDIA New Product of the Year and the CE PRO Best Product of the Year.

Performance Meets Complete Customization: Vistage™ Series Ultra-thin HD Displays

Wednesday, September 29, 2010

September 29, 2010

Making its debut at the 2010 CEDIA EXPO, Runco’s Vistage™ Series HD plasma displays are already turning heads with their ultra-thin 1.7” panel, sleek design and complete customization options.

Standing apart from other flat-panels, the entire front of each Vistage display is comprised of solid glass, allowing for better viewing performance when the display is on and a more uniform finish when it is off. Runco Vistage also features an Emissive Cell Structure™ for exceptional brightness and viewing angles, as well as impressive contrast and black levels.

The highlight of Runco Vistage Series displays are their complete level of personalization. Unlike mass market flat-panels, Vistage displays can be customized with design options available through Runco FrameGallery™ and FinishPalette™ that are sure to match the décor of any home. To compliment these custom options, Vistage displays feature a fanless design with no glaring or unsightly vent patterns on the back to distract from the beauty of the display.

The Sweet, Sweet Sound

Monday, September 27, 2010CEDIA LifeStyle Awards - Adam Schmidt and Jennifer Davis

By Jennifer B. Davis

CEDIA came to a beautiful crescendo on Saturday night at the Awards Banquet. They announced the LifeStyle Award Winners and it was a pleasure and privilege to have Runco’s new 3Dimension Series D-73d product named “New Product of the Year” and the only video product recognized.

When we heard the announcement, Adam Schmidt and I went on stage to accept the award from Maureen Jenson, the Editor-in-Chief of CustomRetailer Magazine then we were whisked backstage for a photo shoot and video interviews. When we returned to the hall to the congratulations of customers, partners, and colleagues, it truly was a sweet sound!

To have our approach to 3D recognized by the industry is quite an honor. Constant Stereoscopic Video™ (CSV) 3D is taking the market by storm. The orders that were booked during the CEDIA Expo make it clear that it is the must-have technology of 2011 and will be featured prominently in dealer showrooms all over the world. If the end user client demonstrations we conducted are any indication, our innovative dual-engine architecture with PreciseLight™ optical system (stylish passive glasses with no batteries!) will redefine what the luxury experience in 3D can be: 3D done right!

We want to thank the panel of judges from CEDIA and the industry for this recognition, and for helping us orchestrate a movement that will continue into a strong 2011!

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Electronic House Product of the Year Award

Electronic House Product of the Year Award

Runco’s 3Dimension™ D-73d Series

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