Runco launches stunning online experience


Runco’s new website creates luxurious online experience for customers looking for the absolute finest home video products for the theater and beyond.

Beaverton, OR – Runco, the leading brand in luxury home theater video solutions, proudly announces the launch of the new www.Runco.com, which creates an interactive and vivid experience for customers looking for the pinnacle in home video. Designed to mirror the elegance of the Runco brand and the magical experience of owning a Runco solution, www.Runco.com uses the latest technology to employ a gallery of amazing Runco home theaters, stunning Runco product images and a wealth of information to help customers in the exciting process of choosing their Runco display.  “The site is as innovative as it is elegant,” said Pippa Edelen, worldwide director of marketing, Runco. “It addresses the needs of our dealers and provides their clients a window into Runco’s sterling brand reputation, products and service.”

Beyond its intuitive design, the new site enables key social media applications, with up-to-the-minute Twitter updates from @RuncoLive, as well as Runco’s new blog, which includes articles about technology trends such as LED projection and 3D in the home, the latest movie reviews, guest blogger features from Runco dealers and industry experts, along with useful video tips and recommendations for demonstration material. This all-new “News & Blog” section, which offers RSS subscription for real-time updates, will become a hub of information for entertainment enthusiasts, interior design professionals and architects, Runco owners and video display technology aficionados.

For visitors who are looking for help choosing their Runco display, the new site provides extensive information about Runco, insight into the experience of owning a Runco home theater display, detailed product listings and specifications, press articles and product reviews. To pair customers with an Authorized Runco Dealer in their area, each page of the new website has a new zip-code based dealer locator, which is powered by Google Maps and provides driving directions, links to dealer websites and contact information.

“Visitors to www.Runco.com spend considerable time on the current site, so we created an experience that educates about Runco’s revolutionary product -  from the new QuantumColor™ LED projector to our flat panel displays with OPAL™ technology to the ultra-bright VideoXtreme™ VX-33 product that we launched at CEDIA Expo.   But beyond that, we wanted the site to inspire clients and connect them to a trained Authorized Runco Dealer in their area to see a demonstration, receive personal consultation and build the video experience of their dreams in their own homes,” said Jennifer Davis, vice president of marketing, Runco.

The cornerstone of Runco is its authorized dealer network, which provides design and integration expertise to their clientele. To support our dealers, Runco also provides exclusive 24/7 access from the new www.Runco.com to the Runco Partner Portal, a dealer-only area that allows Runco to support its dealers in a dedicated, unique way by including up-to-the-minute information, sales and installation tools. The dealer portal also includes numerous other resources such as  downloads, remote and IR codes, video product demonstrations and a complete summary of Runco dealer programs and promotions, all of which enables dealers to build their businesses and be successful with Runco.

To view the new online experience, please visit www.Runco.com.

You can also see the latest Runco technology at the Integrated Systems Europe (ISE) show in 2-4 February, 2010 in Amsterdam RAI, NL in Meeting Room G105,

About Runco
Founded in 1987 and acquired by Planar Systems, Inc. (NASDAQ: PLNR) in 2007, Runco is a market leader in state-of-the-art projection systems, flat-panel plasma monitors, video processors and other components for the custom consumer market. Runco’s innovations have won numerous awards and citations from the world press. Runco continues to be a pioneer in the custom video display market.
Planar Systems, Inc is a global leader of specialty display technology providing hardware and software solutions for the world’s most demanding environments including hospitals, space and military programs, utility and transportation hubs, shopping centers, banks, government agencies, businesses, and home theaters.

CineWall, CineWide, CinOptx, ConstantContrast, DMD, InfiniLight, InstallerDependent, InstantOn, Personal Color Equalizer, QuantumColor, Runco SmartColor, SuperOnyx, and Vivix , are trademarks of Runco International. ISFccc is a registered trademark of the Imaging Science Foundation.


Kimberly Lancaster
Caster Communications

Runco International

Ryan Gray
Planar Systems, Inc.

All product and company names referred to herein are trademarks of their respective owners.