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Planar’s Runco Brand is the Featured Video Provider on DIY Network’s New Reality Television Show

06-Jan-2011

Announced at the International CES 2011, the series will feature high-end custom installations in the homes of A-list celebrities, including Josh Duhamel, Kevin Connolly, Khloe Kardashian, Lamar Odom, and Jeremy Piven.

BEAVERTON, Ore., Jan. 6, 2011 – Runco®, a Planar Systems (NASDAQ: PLNR) brand and a leading video provider to the luxury home, is pleased to announce its participation in an exciting new TV series from the DIY Network. Set to be unveiled at the 2011 International Consumer Electronics Show (CES) and will premiere in June 2011, the DIY Network’s Hollywood Hi-Tech (wt) show will follow lifestyle-technology expert Janna Robinson as she uses innovative gear to give celebrities’ homes the ultimate high-tech makeover. The series will feature A-listers including reality-TV star Khloe Kardashian, basketball champion Lamar Odom, Entourage stars Kevin Connolly and Jeremy Piven, and Transformers star Josh Duhamel. The celebrities themselves will be involved throughout the makeover process, from the initial consultation to the unveiling of the finished room.

DIY Network will reveal never-before-seen video clips from the show on a Runco WindowWall™ tiled LCD wall prominently displayed at the exclusive press launch event at the Crazy Horse Paris Theater in MGM Grand on Thursday, January 6th. This cutting-edge display wall with its 92 inch overall diagonal size and greater-than-HD resolution illustrates Runco’s ongoing commitment to provide the show producers with the ultimate in display technology.

The Hollywood Hi-Tech’s (wt) unprecedented show concept will feature award-winning Runco products, including the LightStyle™ and VideoXtreme™ series of projectors with FinishPalette™ options to perfectly match the celebrities’ unique decorating style which help transform their rooms into beautiful and high-performance theater spaces. “Runco’s pioneering legacy in the home theater industry and our continued technical and design innovation is a perfect match for the Hollywood Hi-Tech concept and the celebrity homes that will be featured,” says Jennifer Davis, VP of Marketing at Planar. “Our products are completely tailored to the specifications of the installation, from the design of the projection system to match the room and screen dimensions, to the custom color scheme, which is something all of our A-list clients can appreciate.” Each product from Runco is factory-calibrated to the specific requirements of each order to ensure that its authorized dealers and their clients enjoy the ultimate entertainment experience. Runco technical experts are involved in the room designs for these celebrity installations and offer ongoing consultation on-site during the installation and final calibration of the projector.

Though A-list homes are the focus of the series, from video, to lighting, to whole-house automation, the program will be full of helpful information any consumer can use when evaluating and choosing hi-tech options for their own homes and working with audio visual specialists, like local Runco authorized dealers. Offering real solutions for real people, Hollywood Hi-Tech (wt) covers the best technology in home audio and video components, whole-house control systems, wireless security webcams, and state-of-the-art projection displays from Runco.

“Runco has consistently been a leader in the field for custom electronic design and is one of the founding members of CEDIA,” noted Utz Baldwin, CEO of the Custom Electronic Design and Installation Association (CEDIA) who is co-sponsoring the launch event. “This new show gives viewers nationwide a never-before-seen look at the hi-tech solutions that Runco and other CEDIA manufacturer members offer to clients through selected CEDIA dealers.”

Runco products are available exclusively through the Runco authorized dealer network. For more information about Runco or to find a local dealer in your area, please visit www.Runco.com.

About Planar
Planar Systems, Inc. (NASDAQ:PLNR) is a global leader of specialty display technology, providing hardware and software solutions for the world's most demanding environments. Hospitals, space and military programs; utility and transportation hubs; shopping centers; banks; government agencies; businesses and home theater enthusiasts all depend on Planar to provide superior performance when image experience is of the highest importance. Founded in 1983, Planar is headquartered in Oregon, USA, with offices, manufacturing partners and customers worldwide. For more information, visit www.planar.com.

Runco, LightStyle, VideoXtreme, WindowWall, and FinishPalette are all trademarks of Planar Systems.  All rights reserved.

 

PRESS CONTACT:
Kimberly Lancaster
Caster Communications
401.792.7080
klancaster@castercomm.com
www.castercomm.com

MEDIA CONTACT:
Marketing
Runco International
503.748.8944
marketing@runco.com
www.Runco.com

INVESTOR CONTACT:
Ryan Gray
Planar Systems, Inc.
503.748.8911
ryan.gray@planar.com
www.planar.com

All product and company names referred to herein are trademarks of their respective owners.