Runco’s Award-Winning QuantumColor Series Reaches New Segment with a Sub-$10k Projection Solution


The QuantumColor Q-650i offers game-changing, energy-saving LED technology paired with proprietary Runco engineering to create unsurpassed performance and unrivaled customization.

Beaverton, OR – Runco®, the leading brand in luxury display solutions, announced today the introduction of its new QuantumColor™ Q-650i lampless LED home theater projector. Building on Runco’s award-winning and best-selling LED projection line, the Q-650i maximizes the benefits of Runco’s InfiniLight™ lampless LED illumination technology for 70 percent power savings and no maintenance. In addition, the Q-650i pairs QuantumColor’s revolutionary technological advancements, like Runco SmartColor™ and InstantOn™, to create an energy-efficient system, without mercury or lead, that delivers must-see projection performance. This combination makes the Q-650i the perfect solution for dedicated theaters with a 72-92 inch screen.

“The QuantumColor series transformed the industry and delivered on our promise that it was the future of projection,” said Jennifer Davis, Runco’s Vice President of Marketing. “The amazing client response to Runco’s QuantumColor series illustrates the market’s desire for luxurious and unmatched video experiences and a growing sensitivity about the environmental footprint of our consumer choices.  The new Q-650i extends that performance.”

Quixel Research shows that Runco’s Q-750i and Q-750d projectors are consistently ranked as one of the top five best volume sellers in the ‘more than $10,000’ category in the U.S. The ongoing positive response to the QuantumColor series prompted Runco to expand the line with the Q-650i, creating a sub-$10,000 option for projection enthusiasts without comprising performance. By using the revolutionary QuantumColor technology, the Q-650i maximizes LED performance and offers the same award-winning color gamut. When paired with Runco’s proprietary technologies that harness the impressive color gamut, the Q-650i creates stunning images while offering an environmentally-friendly theater experience for less than the cost of a large, flat panel display.

“Due to ongoing innovation, consumers can now experience the high-end features available in luxury front projection at a lower price point as brands expand their lines to appeal to a wider audience,” said Tamaryn Pratt of Quixel Research. “The recent growth in the last two quarters of sub-$10,000 projectors supports that customers want a superior viewing experience at the lower price point.”

Award-Winning and Environmentally-Friendly Technology for Superior Viewing

The award-winning Runco QuantumColor series of projectors span the range of brightness and image performance for different rooms and needs from the entry-level Q-650i to the Q-1500d for homeowners with larger theaters and screens up to 200 inches. Each projector includes the most astounding arsenal of color spaces achievable in front projection, including DCI, Adobe RBG, sRBG, REC 709, and REC 601, for exact reproduction of any content. To harness these impressive color gamuts, Runco’s Personal Color Equalizer™ (PCE), allows the displayed colors to be individually dialed up and down by video source to support multiple personal preferences.

Runco’s PCE enables custom video integrators to achieve unprecedented colors that include those exactly defined by Hollywood’s cinematographers and the color preferences that each individual viewer chooses for each source. To eliminate unrealistic distortion, the QuantumColor series is equipped with Runco’s SmartColor™ (RSC), a proprietary hue compensation curve and gamut mapping technology that preserves lifelike flesh tones by increasing color saturation, without sacrificing the purity of other colors. RSC enables custom installers to create color preference settings for their clients without needing to adjust other colors. QuantumColor projectors never lose color alignment as they automatically assess and adjust color calibration every time they are turned on.

Runco’s QuantumColor projectors are the first to measure ColorContrast™, the ratio of a single color at its darkest (black) to its brightest by utilizing an incident light meter. The difference between these measured colors is greater than lamp-based projectors and ColorContrast enables colors to be “turned up” to achieve greater realism and dimensionality. The result is an unsurpassed visual experience that must be seen to be understood.

The Q-lumens in the QuantumColor projectors are proven to be perceived as brighter than lamp-derived lumens, but that is not the only brightness advantage of the QuantumColor platform. The aging curve on the InfiniLight LED illumination system is much more stable than a traditional mercury lamp, which lose significant brightness in their early hours of operation, falling to a plateau, and then aging gradually to half-life, burn out, and replacement. The cycle then starts again. In contrast, Runco’s lampless InfiniLight system is calibrated at every start-up and has a more gentile brightness loss curvature. The perceived brightness-advantage of Q-lumens is even more pronounced after 1,000-2,000 hours of ordinary use.

Another technology feature of the Runco QuantumColor is InstantOn™, which provides a nearly immediate projected image when turned on, just like a TV. Most lamp-based products require two minutes to warm up, but InstantOn saves the QuantumColor owner both time and money, because the projector no longer needs to be left in standby mode, which consumes power when the projector is not in use. Runco’s implementation of InfiniLight technology has enabled a solid-state illumination system that eliminates the need for a lamp, mechanical iris, and color wheel. This design efficiency provides enhanced reliability.

And, our ColorPalette™ provides Runco customers a unique level of personalization and customization that reflects their own individual styles and décors. Runco’s ColorPalette helps the integrator create a truly one-of-a-kind projector that is a design-focused alternative to ubiquitous, commodity display products which are not aligned with the aesthetic of the luxury home.

Runco’s QuantumColor projectors have it all—no lamp to replace, never-before-seen colors, high reliability, and low power consumption. The QuantumColor series is available exclusively through the best home theater dealers and the Runco authorized-dealer network. Like all Runco Home Theater products, each are built with quality and craftsmanship to ensure an amazing experience. All Runco displays feature a two-year RuncoCare™ standard warranty and extended options are also available.

Runco’s QuantumColor Series Q-650i features integrated video processing and will begin shipping August 30, 2011 with an MSRP of $9,995. For more information about Runco or to find a local dealer in your area, please visit www.runco.com.

About Runco
Founded in 1987 and acquired by Planar Systems, Inc. (NASDAQ: PLNR) in 2007, Runco is a market leader in state-of-the-art projection systems, flat-panel displays, video processors, display walls and other components for the custom consumer market. Runco’s display innovations have won numerous awards and citations from the world press. Runco continues to be a pioneer in the custom video display market.
Planar Systems, Inc is a global leader of specialty display technology providing hardware and software solutions for the world’s most demanding environments including hospitals, space and military programs, utility and transportation hubs, shopping centers, banks, government agencies, businesses, and home theaters.

LightStyle™ Series, SuperOnyx, ConstantContrast, CineGlide, FinishPalette, RuncoCare, RedCarpet, and PremierCare are all trademarks of Runco International.


Kimberly Lancaster
Caster Communications

Runco International

Ryan Gray
Planar Systems, Inc.

All product and company names referred to herein are trademarks of their respective owners.